Company: AICPA, Durham, NC
Entry Submitted By: Capstrat, Inc.
Company Description: The AICPA is the world’s largest member association representing the accounting profession, with nearly 386,000 members in 128 countries and a 125-year heritage of serving the public interest. AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting. It also develops and grades the Uniform CPA Examination.
Nomination Category: Annual Report & Publication Awards Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print

Nomination Title: The Future CPA’s Guide to Work and World Domination

The date on which this nominated material was first distributed or otherwise made public: September 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

ThisWayToCPA is all about helping students along the way to becoming a CPA. The brand is centered around “wisdom” — snarky, clever bits of advice that guide visitors to content about accounting and the path to CPA-hood.
 
The Future CPA’s Guide to Work and World Domination was created as an extension of the brand. A way to literally put wisdom into the hands of potential CPAs, leading them back to ThisWayToCPA.com for more.
 
This pocket-sized book offers students real-world tips on everything from getting started in the profession to moving up in the ranks and eventually conquering the industry (and world). Since September 2012, 10,000 copies have been distributed to CPA-hopefuls across the country and another 13,000 have been ordered to meet the demand.

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