Advertising.com
Company: Advertising.com, Baltimore, Maryland
Company Description: Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Executive
Nomination Title: Scott Ferber, CEO
1. Tell the story about what this nominee achieved in 2004 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
2004 was banner year for Advertising.com, thanks in large part to the ambition,
dedication and leadership of its CEO Scott Ferber. Scott has been the driving
force behind Advertising.com’s remarkable success, taking the company from an
unknown start-up to the leader in interactive marketing.Under Scott’s leadership, Advertising.com was named one of the fastest-growing
technology companies in the United States in the 2004 Deloitte Technology Fast
500, which ranks companies according to revenue growth. In addition, in August of
2004 Scott managed Advertising.com’s acquisition by America Online – one of the
biggest industry acquisitions of the year.For such achievements and industry leadership, Scott was named CEO of the
Year by Blue Chip Venture Company in September 2004 and was recently
appointed to the Interactive Advertising Bureau’s Board of Directors.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: List each link on a separate line, begin each link with http://, and enclose each link in square brackets; for example, [http://www.website.com]:
Businesspersons of the Year – Opening Doors
http://baltimore.bizjournals.com/baltimore/stories/2004/12/27/story1.htmlAOL Says It Will Let New Acquisition Maintain Its Course
http://www.washingtonpost.com/wp-dyn/articles/A16046-2004Jun29.htmlVC Investors Cash In With Advertising.com
http://www.washingtonpost.com/ac2/wp-dyn/A28196-2004Jul4?language=printerAdvertising.com raises AOL ad sales 44%
http://baltimore.bizjournals.com/baltimore/stories/2004/11/01/daily19.html?jst=b_ln_hlThe IAB Names Four New Board Members
http://www.clickz.com/news/article.php/3466531
3. Provide a brief (up to 100 words) biography about this nominee:
Scott Ferber, recognizing the tremendous opportunity at the intersection of
marketing, analytics and technology, co-founded Advertising.com in 1998 with his
brother John. As CEO, Scott is responsible for Advertising.com’s performance,
strategic vision and the continued development of its award-winning ad placement
optimization technology, AdLearn®.Scott began his career in manufacturing with Procter & Gamble before moving into
information-based marketing for Capital One Financial Corporation. While at
Capital One, Scott was responsible for the expansion of the company's information-
based strategies as they applied to industries outside of the credit-card business.