Advertising, Web Sites, Video, & Other Media Categories
Advertising, Web Sites, Video & Other Media Categories - 2009 Honorees
The following have been honored in The 2009 (7th annual) American Business Awards.
Categories listed below are grouped in the following sections:
Advertising
Advertising/Design Craft & Technique
Corporate Literature
Web Site or Blog
Web Site or Blog - Craft & Function
Interactive Multimedia
Video & Film
Video & Film - Technical & Craft
Live Events
ADVERTISING CATEGORIES
Advertising
Business Services Ads & Campaigns (Advertising/Marketing and Business Services)
STEVIE AWARD WINNER:
Booz Allen Hamilton, McLean, VA: Ready for What's Next Advertising & Communications Campaign
FINALISTS
Acxiom Corporation, Little Rock, AR: Acxiom PersonicX Marketing Campaign
DDB, Chicago IL: David Abernathy
Exhibitgroup/Giltspur, Grapevine, TX: Theater
Exhibitgroup/Giltspur, Grapevine, TX: EG logo lapel pin
Logicalis, Inc., Bloomfield Hills, MI: Logicalis Email Monster Campaign
Financial Ads & Campaigns (Accounting, Banking, Financial Services, and Insurance)
STEVIE AWARD WINNER:
E*TRADE FINANCIAL, New York, NY: E*TRADE Baby Makes Hay of Super Bowl 2008
FINALISTS:
Blue Shield of California, San Francisco, California: California Uncovered Campaign
Grant Thornton LLP, Chicago, IL: Grant Thornton's Client Hot Topics Campaign
John Hancock Financial Services, Boston, MA: John Hancock's Cursor Campaign (Mixed Media)
Mader Communications Group, Mequon, WI: Markel American Insurance Integrated Campaign
The Marcus Group, Inc., Little Falls, NJ: Smart Checking" Print Advertising Campaign"
Industrial Ads & Campaigns (Chemicals, Conglomerates, Energy, Metals & Mining, and Transportation)
STEVIE AWARD WINNER:
The Port Authority of New York & New Jersey, New York, NY: Stewart International Airport Advertising Campaign
FINALISTS:
Beeby Clark + Meyler, Irvington, NY: Stream GE 2008: imagination at work
Con-way Freight, Ann Arbor, MI: Con-way Freight "Faster" Campaign
Con-way Freight, Ann Arbor, MI: Con-way Freight Forbes Single Advertisement
hawkeye, Dallas, TX: ExpressJet Web Banners
LANXESS Corporation, Pittsburgh, PA: LANXESS Corporation – LANXESS Goes USA
Vérité, Inc., Sandy, UT: Rio Tinto: Part of Something Bigger Campaign
XPLANE, Portland, OR: Earth 2030
Technology Ads & Campaigns (Computer Hardware, Software, Computer Services, and Telecommunications)
STEVIE AWARD WINNER:
Tumri, Inc., Mountain View, CA: HP HOLIDAY 2008
FINALISTS:
Akamai Technologies, Cambridge, MA: Environmental Sustainability Campaign
Brandloft Advertising, Norwalk, CT: Connecting Your Dots Is Child's Play
Bullhorn, Inc., Boston, MA: Live in Bullhorn. And Triple Your Revenue.
Goodman Marketing Partners, Inc.: TANDBERG Interruption Campaign
Goodman Marketing Partners, Inc.: The Journal
All Other Industries - Ads & Campaigns
STEVIE AWARD WINNERS:
Century 21, Parsippany, NJ & Mediacom Search, St. Louis, MO: Exceeding Expectations with Relevant Consumer Segmentation
One Eighty, Seattle, WA: The Bellettini's Healthy and Vibrant" Ad"
FINALISTS:
American Animal Hospital Association, Denver, CO: AAHA's Trends magazine Advertising Campaign
Blue Cross and Blue Shield of North Carolina, Durham, NC: BCBSNC ePrescribe Campaign
DDB, Chicago IL: Circus
DDB, Chicago IL: No Fry Left Behind
L.F. O'Connell, Islip, NY: Mercy College May We Have The Honor""
Summit Medical Group, Berkeley Heights, NJ: Corporate Health Campaign
Tahitian Noni International, Provo, UT: HIRO Beverages
Tahitian Noni International, Provo, UT: Noni Heritage
Tumri, Inc., Mountain View, CA: SEARS HOLIDAY 2008
Weber Shandwick, Dallas, TX: “Stingray Bay”
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Advertising/Design Craft & Technique Categories
Best Animation/Illustration
STEVIE AWARD WINNER:
XPLANE, Portland, OR: Website Named Desire
Best Copywriting
STEVIE AWARD WINNER:
LifeLock, Tempe, AZ: Identity Theft Special Report Advertorial
Best Corporate Identity/Branding Design
STEVIE AWARD WINNER:
Makovsky + Company, New York, NY: XShares Advisors Rebranding
FINALISTS:
Booz Allen Hamilton, McLean, VA: Ready for What's Next Advertising & Communications Campaign
Exhibitgroup/Giltspur, Grapevine, TX: EG Rebrand
LifeLock, Tempe, AZ: LifeLock Logo and Branding
Best Design
STEVIE AWARD WINNER:
Specialized Marketing Services, Inc., Irvine, CA: Vu Executive Kit
FINALISTS:
Acxiom Corporation, Little Rock, AR: Acxiom PersonicX Wheel
SAS, Cary, NC: Innovate. Optimize. Transform.
Specialized Marketing Services, Inc., Irvine, CA: Incite Executive Kit
Wyeth, Madison, NJ: Wyeth Earth Day 2008 Campaign
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CORPORATE LITERATURE CATEGORIES
Best Annual Report
STEVIE AWARD WINNER:
LANXESS Corporation, Pittsburgh, PA: LANXESS Corporation – Annual Report
FINALISTS:
Cargill, Incorporated, Minneapolis, MN: Cargill 2008 Summary Annual Report, A Closer Look at the Big Picture
Hormel Foods Corporation, Austin, MN: 2007 Hormel Foods Corporate Responsibility Report
KPMG LLP, Montvale, NJ: KPMG's International Annual Review
Qualcomm Inc., San Diego, CA: Always There.
The Port Authority of New York & New Jersey, New York, NY: 2007 Annual Report - Building Our Future
Best Marketing or Sales Brochure or Kit - Advertising, Marketing, and Public Relations
STEVIE AWARD WINNER:
Acxiom Corporation, Little Rock, AR: Acxiom Evolution Direct Mail
FINALISTS:
Active International, Pearl River, NY: Active International Media Capabilities Brochure
Carabiner Communications, Atlanta, GA: Carabiner Communications Corporate Collateral
Exhibitgroup/Giltspur, Grapevine, TX: Welcome to the Revolution
Best Marketing or Sales Brochure or Kit - Financial Services
STEVIE AWARD WINNER:
John Hancock Annuities, Boston, MA: Advisor of Choice Kit
FINALISTS:
BMO Capital Markets, New York, NY: BMO Capital Markets: 2008 Global Metals and Mining Conference Brochure
John Hancock Funds, LLC, Boston, MA: John Hancock Funds' 12 More Great Client Connections
RolloverSystems, Charlotte, NC: Advisor RCAP (RolloverSystems Comprehensive Activation Program) Flip Book
Sun Life Financial Inc., Wellesley Hills, MA: Field of Dreams Campaign Kit
Best Marketing or Sales Brochure or Kit - All Other Industries
STEVIE AWARD WINNER:
MSA, Cranberry Twp, PA: Custom Fall Protection Products
FINALISTS:
Fordham Road Business Improvement District, Bronx, NY: Passport to Fordham Road “Advantage” Program
One Eighty, Seattle, WA: One Eighty's Corporate Brochure
Bracco Imaging S.p.A., Princeton, NJ: Bracco Imaging Cardiogen-82 Brochure
The Port Authority of New York & New Jersey, New York, NY: Airport Highlights - Launching the Airport System of the Future
Best House Organ/Publication
STEVIE AWARD WINNERS:
Blue Cross & Blue Shield of Rhode Island, Providence, RI: Blue Cross & Blue Shield of Rhode Island's Quarterly Member Magazine - CHOICES
TIBCO Software, Palo Alto, CA: NOW Magazine
FINALISTS:
Daimler Financial Services, Farmington Hills, MI: Point Magazine
KPMG LLP, Montvale, NJ: KPMGLife - Fall '08
LANXESS Corporation, Pittsburgh, PA: LANXESS Corporation – Xpress
Matt Bacak's "The Internet Marketing Dirt," Duluth, GA
New Way Air Bearings, Aston, PA: New Way News - Inside Edition
Tahitian Noni International, Provo, UT: Tahitian Noni International Tahiti Tradewinds Magazine
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Web Site or Blog
Advertising, Marketing & Public Relations
STEVIE AWARD WINNER:
MWW Group, East Rutherford, NJ: MWW Group Web site gets a Facelift
FINALISTS:
Epic Advertising, New York, NY: Epic Advertising Corporate Website
The1stMovement, Pasadena, CA: AT&T Team USA Soundtrack
VerticalResponse, San Francisco, CA: VerticalResponse's “Email Marketing Blog”
VerticalResponse, San Francisco, CA: www.verticalresponse.com – A single site for all your marketing needs.
Automotive & Transport Equipment
STEVIE AWARD WINNER:
Trinet Internet Solutions, Inc., Irvine, CA: Rare Parts Website
FINALISTS:
DrivingSales, Salt Lake City, UT: DrivingSales.com
EMKAY Inc., Itasca, IL: EMKAY.COM - Emkay Fleet Management Website
Banking & Insurance
STEVIE AWARD WINNER:
Lending Club, Sunnyvale, CA: Lending Club
FINALISTS:
AXA Equitable Life Insurance Co., New York, NY: AXA Equitable's Performance Tool
Horizon BCBSNJ, N ewark, NJ: Horizon BCBSNJ Corporate Site
John Hancock (Long Term Care business unit), Boston, MA: John Hancock Long-Term Care Insurance Agent/Broker Website
Murphy Insurance Agency, Hudson, MA: Murphy Insurance Website
Trinet Internet Solutions, Inc., Irvine, CA: Cal Bank & Trust Website
Computer Services
STEVIE AWARD WINNER:
PeopleFinders.com, Sacramento, CA: PeopleFinders.com
FINALISTS:
Awecomm Technologies, Troy, MI: Awecomm Technologies
Hewlett-Packard, Palo Alto, CA: HP Consumer Support Forum
Computer Software
STEVIE AWARD WINNER:
Blackboard Inc., Washington, DC: Relaunch of Blackboard Inc.'s Web Site
FINALISTS:
Epicor Software Corporation, Irvine, CA: In The Key of ERP
HubSpot, Cambridge, MA: HubSpot's Twitter Grader
HubSpot, Cambridge, MA: HubSpot's Website Grader
Volusion, Austin, TX: Volusion's Blog
Financial Services
STEVIE AWARD WINNER:
WeSeed, Chicago IL: WeSeed.com
FINALISTS:
AXA Equitable, New York, NY: www.axa-equitable.com
AXA Equitable Life Insurance Company, NY: MyRetirementShop.com - AXA Equitable
John Hancock Annuities, Boston, MA: Advisor of Choice Microsite
John Hancock Funds, LLC, Boston, MA: John Hancock Funds Website
Lending Club, Sunnyvale, CA: Lending Club
Seeking Alpha, Palo Alto, CA: Seeking Alpha - www.seekingalpha.com
Food & Beverage
STEVIE AWARD WINNER:
Market of Choice, Eugene, OR: Market of Choice's Web Site
FINALISTS:
Acquity Group, Chicago IL: ZICO.com Website Redesign
Diversified Business Communications, Portland, ME: SeafoodSource.com
Hormel Foods Corporation, Austin, MN: Hormel Interactive Kitchen/www.hormel.com
Health Products & Services
STEVIE AWARD WINNER:
BGT Partners, Miami, FL: Connextions Corporate Website Redesign
FINALISTS:
Magellan Health Services, Avon, CT: Magellan Health Corporate Site
Makovsky + Company, New York, NY: Quest Diagnostics' Website and Social Media Campaign
Trinet Internet Solutions, Inc., Irvine, CA: NutriShop Website Redesign
Hospitality & Leisure
STEVIE AWARD WINNER:
Bayshore Solutions, Tampa, FL: Mario Tricoci
FINALISTS:
hawkeye, Dallas, TX: Wind Creek Casino Website
Hilton Hotels Corporation, Beverly Hills, CA: Hilton Hotels Corporation Franchise Web Sites
Industrial (Chemicals, Energy, Manufacturing, Materials & Construction, Metals & Mining, Telecommunications, and Utilities)
STEVIE AWARD WINNER:
Entergy Corporation, New Orleans, LA: Entergy's 2007 Online Annual Report
FINALISTS:
BGT Partners, Miami, FL: AISC Website Redesign
CH Energy Group, Poughkeepsie, NY: Savings Central
Knapp Masonry, Magnolia, NJ: Knapp Masonry's Web Site
Sigma-Aldrich, St. Louis, MO: CompoZr ZFN Website (www.compozrzfn.com)
Syniverse Technologies, Tampa, FL: Syniverse Technologies Corporate Website Redesign
Tandus, Dalton, GA: Tandus' Website: tandus.com
Tellabs, Naperville, Illinois: Inspire the New Life
Media
STEVIE AWARD WINNER:
Pangea Media, Watertown, MA: Quibblo.com— One World, Many Answers: Bringing Together Tweens/Teens and Advertisers
FINALISTS:
Advertising Specialty Institute, Philadelphia, PA: Advertising Specialty Institute - Tim's Blog
Baseline StudioSystems, Los Angeles, CA: Baseline StudioSystems Company Website
The Investor Relations Group, New York, NY: The Investor Relations Group website
Non-Profit Organizations
STEVIE AWARD WINNER:
American Chemical Society (ACS), Washington, DC: ACS Petroleum Research Fund
FINALISTS:
Beth Israel Deaconess Medical Center: Beth Israel Deaconess Medical Center Web Site Redesign
Trinet Internet Solutions, Inc., Irvine, CA: Reasons to Believe Web Site
Trinet Internet Solutions, Inc., Irvine, CA: RockMoto Website
Services (including Business Services)
STEVIE AWARD WINNER:
Sapien LLC, Morristown, NJ: A New Face for a Global Leader
FINALISTS:
Acquity Group, Chicago IL: UL Website Redesign
Adams Kessler Professional Law Corporation, Los Angeles, CA: Davis-Stirling.com Web Site
Benefit Express, Arlington Heights, IL: Concise Communication Via Internet Wins Over Employees
BGT Partners, Miami, FL: ADP Website Redesign
Transportation
STEVIE AWARD WINNER:
hawkeye, Dallas, TX: ExpressJet Corporate Aviation Web Site Redesign
FINALISTS:
BGT Partners, Miami, FL: Swift Transportation's Corporate Website Redesign
CaseStack, Inc. Santa Monica, CA: CaseStack's Corporate Web Site
The Port Authority of New York & New Jersey, New York, NY: PATHSmartLinkCard.Com Microsite
All Other Industries
STEVIE AWARD WINNER:
Nike, Beaverton, OR: Nike Reuse-A-Shoe Web Site
FINALISTS:
BGT Partners, Miami, FL: Tupperware Brands Corporate Web Site Redesign
ERA Franchise Systems LLC, Parsippany, NJ: ERA.com
Weber Shandwick, Dallas, TX: NorthsideatLegacy.com
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Web Site or Blog - Craft & Function Categories
Best E-commerce Site
STEVIE AWARD WINNER:
Billeo, Inc., Santa Clara, CA: Billeo's Website
FINALISTS:
MyPoints, Woodland Hills, CA: MyPoints Web Site
PrintPlace.com, Arlington, TX: PrintPlace.com Website
Best Home Page
STEVIE AWARD WINNER:
iCrossing, Scottsdale, AZ: iCrossing Connects Vacationers with Vail Resorts (Snow.com Home Page)
FINALISTS:
Accenture, Chicago, IL: accenture.com Home Page
atLarge, Inc., Sarasota, FL: Sarasota Film Festival's Home Page
Epic Advertising, New York, NY: Epic Advertising Home Page
John Hancock Funds, LLC, Boston, MA: John Hancock Funds Adviser Home Page
Best Interface Design
STEVIE AWARD WINNER:
CIBER, Inc., Greenwood Village, CO: CIBER, Inc. Corporate Website Interface Design
FINALISTS:
Delphi Corporation, Troy, MI: Delphi Corporation Asset Library
imagistic, Westlake Village, CA: Hollywood.com
imagistic, Westlake Village, CA: Human Rights Watch Redesign
John Hancock Funds, LLC, Boston, MA: 12 Great Client Connections Interactive
LeapFish, Pleasanton, CA: LeapFish.com Web Site Interface Design
Best Overall Web Design
STEVIE AWARD WINNER:
Matrex Exhibits, Addison, IL: Matrex Exhibits
FINALISTS:
Delphi Corporation, Troy, MI: Delphi Corporate Web Site
Galveston.com & Company, Galveston, TX: Galveston.com: Official Website of Galveston Island Tourism
Hanley Wood Exhibitions, Dallas, TX: Hanley Wood Exhibitions Web Redesign
imagistic, Westlake Village, CA: imagistic
John Hancock Funds, LLC, Boston, MA: John Hancock Funds Website
LifeLock, Tempe, AZ: LifeLock Blog
Magellan Health Services, Avon, CT: Magellan Health Corporate Site
SRA International, Fairfax, VA: SRA Web Site
Best Software Programming/Design
STEVIE AWARD WINNER:
atLarge, Inc., Sarasota, Florida: IMG Academies' Web Site Software/Programming Design
FINALISTS:
imagistic, Westlake Village, CA: Fuller Theological Seminary
John Hancock Funds, LLC, Boston, MA: 12 Great Client Connections Interactive
Best Training Site
STEVIE AWARD WINNER:
Creative Channel Services, Los Angeles, CA: Best Buy Learning Lounge
FINALIST:
State Street Global Advisors, Boston, MA: SPDR University - Education for Investment Professionals
Best Web Animation
STEVIE AWARD WINNER:
CCA and B, LLC, Kennesaw, GA: The Elf on the Shelf Interactive North Pole Website
FINALISTS:
Awecomm Technologies, Troy, MI: Nextep Sytems
Entergy Corporation, New Orleans, LA: Entergy's 2007 Online Annual Report
The Port Authority of New York & New Jersey, New York, NY: How to Use the PATH SmartLink Card.Com
Best Writing/Content
STEVIE AWARD WINNER:
Accenture, Chicago, IL: Accenture Corporate Website
FINALISTS:
LifeLock, Tempe, AZ: LifeLock Blog
Tax Resolution Services, Co., Encino, CA: Tax Resolution University
The Devon Group, Middletown, NJ: Shore Notes: The Devon Group’s Blog
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INTERACTIVE MULTIMEDIA CATEGORIES
Business/Government
STEVIE AWARD WINNER:
AngelVision, Portland, OR: Be Your Office Coffee Superhero
Consumer Entertainment/Information
STEVIE AWARD WINNER:
iHealthSpot Inc. Margate, FL: iHealthSpot's Interactive Orthopedic Patient Education
Marketing
STEVIE AWARD WINNER:
Exhibitgroup/Giltspur, Grapevine, TX: EG e-Brochure
FINALISTS:
Accenture, Chicago, IL: Accenture High Performance Business Podcast Series
Bullhorn, Inc., Boston, MA: What’s Your Recruiter IQ?
Business Information Graphics, Inc., New York, NY: dynaTrace Software
Sun Life Financial Inc., Wellesley Hills, MA: IRA Rollover Client Seminar Program
Vérité, Inc., Sandy, UT: Symantec: NAV/NIS 09 Demo
Public Information
STEVIE AWARD WINNER:
Multiple Sclerosis Association of America, Cherry Hill, NJ: A Closer Look at Multiple Sclerosis" Interactive Video Series"
Sales
STEVIE AWARD WINNER:
The1stMovement, Pasadena, CA: Adobe Interactive Guide
FINALISTS:
Brave New Workshop, Minneapolis, MN: Speaker Sale Video John Sweeney and BNW Corporate Services
Sales Graphics, New York, NY: NBC News X-Media Upfront Presentation
Training
STEVIE AWARD WINNER:
EffectiveUI, Denver, CO: InVisM RealityV / EffectiveUI
FINALISTS:
Allen Interactions Inc., Mendota Heights, MN: APEX-Optics Bronze Certification
Allen Interactions Inc., Mendota Heights, MN: Motorola Sales Process
Arizona Public Service, Phoenix, AZ: The aps.com 101 employee and customer awareness site
C2 Creative, New York, NY: C2 Creative for Boehringer Ingelheim Associate Engagement Initiative - “The Party of Extreme Potential”
Microsoft Corporation, Redmond, WA: 2008 Standards of Business Conduct Training
PerformTech, Alexandria, VA: U.S. Customs and Border Protection Spanish Academy
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Internal/Employee Communications
STEVIE AWARD WINNER:
Ralphs Grocery Company, Compton, CA: It's a Wonderful Ralphs
FINALISTS:
Dawson + Murray + Teague Communications, Dallas, TX: Verizon Foundation Stakeholder Video
Entergy Services, Inc., New Orleans, LA: Entergy: Back to the Future Employee Video
KPMG LLP, Montvale, NJ: KPMG's "Living Green" Campaign"
Motivational
STEVIE AWARD WINNER:
MessageMakers, Lansing, MI: Tomorrow We Ride
FINALIST:
National Middle School Association, Westerville, OH: A Tribute to Educators - Alive
Public Relations
STEVIE AWARD WINNERS:
U.S. Government Printing Office, Washington, DC: GPO Prints President Obama's Official Photograph
Vérité, Inc., Sandy, UT: Rio Tinto/Kennecott Copper: From Ore to More Video
FINALISTS:
American Kennel Club, New York, NY: 2008 AKC Marley & Me Public Service Campaign
Columbus Metropolitan Library, Columbus, OH: Columbus Metropolitan Library 2008 Annual Report
Dawson + Murray + Teague Communications, Dallas, TX: Verizon Foundation 2008 Domestic Violence Video
Entergy Services, Inc., New Orleans, LA: Entergy: Future Video
Goodwill Industries of the Columbia Willamette, Portland, OR: Goodwill Birthday
Mendoza Media LLC, Montclair, NJ: Welcome to Oncology Global Development
Oakwood Healthcare Inc., Dearborn, MI: Oakwood's Women's Healthcare Classic
Siemens Energy & Automation, Alpharetta, GA: Exiderdome Video News Reel - A Traveling Automation Expo
The Port Authority of New York & New Jersey, New York, NY: John F. Kennedy International Airport 60th Anniversary Video
U.S. Government Printing Office, Washington, DC: GPO's Annual Report Video for FY 2008
Sales: Media & Entertainment
STEVIE AWARD WINNER:
Sales Graphics, New York, NY: Glamour.TV Sales Video
FINALISTS:
RCN Corporation, Herndon, VA: RCN Global Passport Spots
Sales Graphics, New York, NY: Glamour Reel Moments
Sales: Other
STEVIE AWARD WINNER:
FATHOM Communications, Chicago, IL: Drive and Deliver
FINALISTS:
AngelVision, Portland, OR: Impact 9
AngelVision, Portland, OR: We Have Recycling Down to an Art
Hewlett-Packard, Palo Alto, CA: A Look at Total Care Services
SPK Productions, New York, New York: St. Raymond: Spirit
Weber Shandwick, Dallas, TX: VRV III: One Step Further Into the Revolution""
Training
STEVIE AWARD WINNER:
Microsoft Corporation, Redmond, WA: 2008 Standards of Business Conduct Training
FINALIST:
Ralphs Grocery Company, Compton, CA: It's a Wonderful Ralphs
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Video & Film - Technical & Craft Categories
Best Direction or Editing
STEVIE AWARD WINNER:
SPK Productions, New York, New York: St. Raymond: Spirit
FINALISTS:
Exhibitgroup/Giltspur, Grapevine, TX: LG CTIA
Mendoza Media LLC, Montclair, NJ: Welcome to Oncology Global Development
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STEVIE AWARD WINNERS:
BMO Capital Markets, New York, NY: BMO Capital Markets: 2008 Global Metals and Mining Conference
USANA Health Sciences, Salt Lake City, UT: USANA Health Sciences International Convention
FINALISTS:
C2 Creative, New York, NY: Sauza Tequila Ambassador Program and Toolkit
Daimler Financial Services, Farmington Hills, MI: Daimler Financial Services President's Award
Harrah's Entertainment, Inc, Las Vegas, NV: 2008 World Series of Poker
TransPerfect Translations, Inc., New York, NY: TransPerfect Sales Meeting
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