Company: ADP, Roseland, NJ Nomination Submitted by: GrowthMode Marketing Company Description: For over 70 years, ADP(R) has led the way in defining the future of business solutions. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. Nomination Category: New Product & Service Categories - Technology Solutions Nomination Sub Category: Business or Competitive Intelligence Solution
Nomination Title: ADP®'s Accountant Connect
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
March 2024
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 233 words used.
Accountant Connect℠ is a free online tool for accounting firms that refer and manage ADP® payroll clients. It's a one-stop shop for payroll, tax, HR, and talent management, all in a streamlined dashboard.
Accountant Connect gives accountants who serve small-to-midsized businesses back valuable time, allowing them to expand their roles as strategic advisors – ultimately making a positive impact on their clients’ businesses.
With the Accountant Connect platform, accounting professionals boost the efficiency of their practice, strengthen service offerings, and position their firms for increased revenue and unparalleled growth.
Accountant Connect features include:
· Real-time payroll data: Accountants gain instant access to multi-client payroll data and reporting, ensuring efficiency and accuracy.
· Compensation benchmarking: Powered by ADP DataCloud, this feature provides competitive payroll insights that help businesses stay ahead in talent acquisition and retention.
· Tax resources: Comprehensive tools like the U.S. Master Tax Guide from Wolters Kluwer offer accountants authoritative resources and 20 years of archived history, aiding in client advisory services.
· Seamless integrations: Accountant Connect integrates with leading accounting software like QuickBooks Online, allowing seamless general ledger imports and exports.
Accountant Connect benefits are multifaceted. Accountants save time, increase accuracy, and can offer higher-value services like business valuation and tax advisory - positioning themselves as trusted advisors to clients. In addition, the platform’s cloud-based, mobile-friendly design ensures accountants can access critical data from anywhere, boosting productivity and client satisfaction.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 240 words used.
Accountant Connect has made a significant impact in the accounting industry by allowing firms to expand beyond traditional accounting functions and into strategic advisory roles. Since its launch, the platform has been widely adopted, with tens of thousands of small and midsized accounting firms using its robust features to streamline their operations.
Accountant Connect has gained strong traction in the market, with over 78% of accounting professionals stating they need to move beyond traditional accounting services. The platform addresses this need by integrating advanced features like compensation benchmarking, payroll management, and tax advisory services. This has contributed to the platform’s growing user base and its increasing influence on the industry.
Accountant Connect has earned numerous awards:
· Best in Biz Awards – Most Innovative Version of the Year
· BIG Awards for Business – Technology Product of the Year
· BIG Innovation Award – Platform as Service
· SaaS Awards – Best SaaS Product for Financial Services
· BIG Stratus Awards – Software as Service
· Technology Awards – Best Product Innovation – Accounting
Feedback from accounting professionals has been overwhelmingly positive, with users praising the platform’s intuitive interface, time-saving functionalities, and real-time access to payroll data. Features like multi-client payroll reports and seamless software integrations have been particularly well-received.
"Accountant Connect has really helped us to build out our CAS offering, and we now have this full seamless cloud solution for our clients.” Jennifer Brazer, CEO Complete Controller
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 220 words used.
Accountant Connect has made a significant impact in the accounting services industry by allowing firms to expand beyond traditional accounting functions and into strategic advisory roles. In 2024, Accountant Connect was awarded with the following:
· Best in Biz Awards – Most Innovative Version of the Year
· BIG Awards for Business – Technology Product of the Year
· BIG Innovation Award – Platform as Service
· SaaS Awards – Best SaaS Product for Financial Services
· BIG Stratus Awards – Software as Service
· Technology Awards – Best Product Innovation – Finance & Accounting
Customer satisfaction: Feedback from accounting professionals has been overwhelmingly positive, with users praising the platform’s intuitive interface, time-saving functionalities, and real-time access to payroll data.
"Having one dashboard to see all the client information and pull up anything from payroll reporting, the RUN platform; it’s just a lot easier through one dashboard like Accountant Connect." V. Vikram Venkataramani, CPA, CGMA, PFS, CITP, President VVV CPA PC
"Accountant Connect has really helped us to build out our CAS offering, and we now have this full seamless cloud solution for our clients.” Jennifer Brazer, Founder & CEO Complete Controller
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