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Adobe, San Jose, CA: The Power of Using Video Captions - Speech to Text in Adobe Premiere Pro

Company: Adobe, San Jose, CA
Nomination Submitted by: Sunshine Sachs
Company Description: Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is changing the world through digital experiences.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Best Use of AI & Machine Learning
2022 Stevie Winner Nomination Title: The Power of Using Video Captions - Speech to Text in Adobe Premiere Pro

  1. The date on which this nominated mobile site or app was first published:

    July 20, 2021

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 189 words used.

    Text captions on video are increasingly necessary in many areas due to the growth of social media and the increasing desire of consumers to watch with captions on. Yet, for video creators, the captioning process can be tedious and time-consuming. Solving this pain point has the opportunity to greatly expand the use of captions across all areas of video, pleasing creators and consumers alike.  

    Introduced in July 2021, Speech to Text in Adobe Premiere Pro, the world’s leading video editing software, is an efficient way to add accurate captions to any kind of video content. It's designed to be intuitive and customizable to the user’s needs. More specifically, Speech to Text enables video creators to automatically create a transcript from their video, then generate captions on their editing timeline. 

    Adobe has more than a decade of experience in AI and through this experience they are able to address the accelerating needs of working editors in a way that cannot be matched elsewhere.  As video continues to dominate communication, AI-assisted features like Speech to Text will be a much welcomed “co-pilot” to anyone working in the fast-paced world of video.

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Adobe

Attachments/Videos/Links:
The Power of Using Video Captions - Speech to Text in Adobe Premiere Pro
URL Speech to Text in Adobe Premiere Pro
URL Speech to Text in Adobe Premiere Pro (Video)