Company: Adobe
Company Description: Adobe’s innovations are redefining the possibilities of digital experiences by introducing technologies that democratize creativity, shape the next generation of storytelling, and inspire new categories of business. Adobe's Frame.io Camera to Cloud technology, is the fastest, easiest, and most secure way to get video from the set to the people who need to work with it.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Media & Entertainment - Product
 Nomination Title: Adobe's Frame.io Camera to Cloud (C2C
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
March 2021, Frame.io launched Camera to Cloud
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
Frame.io Camera to Cloud (C2C), is a cloud-based workflow that lets creators instantly upload content from their cameras to web, iOS, iPad, and AppleTV for instant dailies. It is the fastest, easiest, and most secure way to get footage from cameras (or mobile phones) to collaborators—anywhere in the world—for simultaneous creation and editing. Frame.io has direct integrations with Premiere Pro, After Effects, Final Cut Pro, and DaVinci Resolve, so editors can edit footage faster than ever before, without leaving their editing software of choice. Now, a shoot with a team in LA, a VFX artist in Dallas, and an editor in NYC can all begin working while production is still in motion.
Camera to Cloud works by integrating existing hardware and apps with Frame.io. Hardware partners like Teradek, RED Digital Cinema, Fujifilm, Mo-Sys, and Atomos allow C2C to work on over 200 camera systems, and software partners like FiLMiC Pro bring unlimited potential to customizing workflows specific for creator needs—from mass-scale iPhone videography for social content or news application, to cloud-first dailies processing for film & tv.
Most recently, C2C’s integrations with RED Digital Cinema and Fujifilm enable the automatic and quick transfer of 8K REDCODE RAW video files and RAW still images directly from the camera to anywhere in the world via the cloud. These new integrations mark a step forward towards making harddrive-based workflows obsolete and will change the way filmmakers and photographers bring their art to life.
Brands, creators, and companies alike are required to make more content than ever before with an even faster turnaround cycle. By using C2C, businesses can review and approve shots more efficiently and don’t need their post-production team on site for shoots, reducing travel expenses. Its integration with AppleTV lets teams send high quality files (that typically take weeks to arrive when shipped via harddrive) through the cloud to view content almost instantly and as it is supposed to be seen. Camera to Cloud is the productivity engine that video production needs - providing creators with the most valuable and expensive commodity vital to their job: time.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 252 words used.
Camera to Cloud has been one of the fastest-growing new cloud technologies across all facets of industries. Since its introduction in 2021, C2C has helped countless creators, productions, and brands upload thousands of assets into the cloud while filming, including “We Crashed” (AppleTV+), “Under the Banner of Heaven'' (Hulu), and the reigning NBA champions, the Golden State Warriors, who increased game day social media video content by over 350%, going from single digits to over thirty posts per game. C2C helped them get footage from courtside to Instagram in under three minutes.
Just in the last year, the number of projects using Camera to Cloud has increased almost five times, with more than 6,000 productions relying on the technology. The following testimonials are from sports franchises, brands, and production studios, who have been using Camera to Cloud to enhance their brand and produce creative and quality content with more control than ever before.
- “C2C allows us to collaborate and create at the speed of culture. Essential to our day to day operations.” Bryan Rowland — Dir. for Maximum Effort
- “The addition of C2C on the Red Bull Cliff Diving World Series has allowed us to decentralize workflows for multiple outlets across countries and continents.” Dennis Wiehberg — Sr. Prod Engineer
- “C2C has revolutionized our workflow. We can show cuts even before people see dailies.” Glenn Ficarra — Filmmaker
- “Camera to Cloud has changed how we connect with our fans on every level.” Tom Frenette — Lead videographer
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 75 words used.
The Camera to Cloud and RED V-RAPTOR & V-RAPTOR XL video showcases Frame.io's Camera to Cloud technology with RED Digital Cinema's Cleigh Reed and Adobe's Frame.io team. With C2C now available on RED V-RAPTOR and V-RAPTOR XL digital cinema cameras, filmmakers can now automatically upload takes with no additional hardware.
The Courtside to Cloud article showcases how the Golden State Warriors' video crew used C2C to increase their game day social media video content.
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