Administaff

Company: Administaff, Inc.
Company Description: With 2002 revenues of $849 million, Administaff, Inc. (NYSE: ASF) is the nation's leading Professional Employer Organization (PEO), serving as an outsourced human resources department for small- and medium-sized businesses throughout the United States.
Nomination Category: Corporate Film or Video
Nomination Sub Category: P.R.: Corporate Image

Nomination Title: Now Is the Time for...Administaff

The date in 2003 on which this nominated production was first distributed or otherwise made public:

January 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

To help communicate the company's leadership position, national growth and
expansion program, and value-added services, Administaff's Corporate
Communications team created a multi-media campaign titled "Now Is the Time
for...Administaff."  One of the campaign tools was this informational video.

For the project, Administaff targeted visitors to the company's new corporate
headquarters building and current/prospective employees, current/prospective
clients, investors, media and the general public.

The video met objectives by: providing information on Administaff's leadership
position in its industry, highlighting its national growth and expansion, and
promoting its value-added services.  Additionally, the video was branded as a
campaign tool through the use of the campaign's logo, tag line and colors.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Savage Design, Houston, TX
Art Director: Dahlia Salazar
Writer: Alan Dodd