Company: ACUITY, A Mutual Insurance Company, Sheboygan, WI
Company Description: ACUITY, headquartered in Sheboygan, Wisconsin, is a property and casualty insurer that operates in 23 states, generates over $1.2 billion in revenue through 1,000 independent agencies, and manages over $3 billion in assets. Named the #3 large company to work for in America, ACUITY employs over 1,000 people.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Print

Nomination Title: 2014 ACUITY Annual Report

The date on which this nominated annual report was first distributed or otherwise made public:

The 2014 ACUITY Annual Report was first distributed on February 26, 2015.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Because ACUITY does business through independent agencies, not direct to consumers, building our brand with those agencies is an ongoing endeavor and a desired outcome of the project. Among our agents, ACUITY is seen as a financially strong and operationally stable company that's always willing to have fun. ACUITY’s unconventional 2014 annual report, formatted in a “notepad” style that features dozens of hand-drawn illustrations, successfully conveys that brand.

The 2014 annual report was packaged with agents in mind. Enclosing the report within a top-quality padfolio branded with ACUITY's logo, provides agents a useful tool and keeps the ACUITY name front-and-center in their business dealings.

Positive feedback and appreciation has been received from agents, demonstrating that the project is meeting its relationship- and brand-building objectives.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

The following company/individuals assisted in the creative development of ACUITY's 2014 Annual Report.

Advertising Agency: DuFour Advertising/Sheboygan, WI
Creative Director, Art Director, Designer: Drew Foerster
Illustrator: Jake Barnes