Acuity Insurance, Sheboygan, Wisconsin, United States: Acuity Insurance 2024 Annual Report

Company: Acuity Insurance, Sheboygan, WI
Company Description: Acuity Insurance is a leading provider of insurance solutions, delivering exceptional coverage and customer service to individuals and businesses in 32 states. With over $3 billion in annual written premium, the insurer manages assets exceeding $7 billion. Headquartered in Sheboygan, Wisconsin, Acuity employs over 1,700 people.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Privately Owned Corporations

Nomination Title: Acuity Insurance 2024 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public:

March 19, 2025
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 174 words used.

Acuity’s Annual Report isn’t just a financial recap—it’s a powerful marketing tool designed to captivate and leave a lasting impression. Sent to our independent agents, each report is crafted to be read, kept, and remembered.

Our latest edition, Another Record-Breaking Year, celebrated Acuity’s 2024 success while highlighting our long-term strategy and intentional vision. Playing on the theme of “record,” we packaged the report with a custom-branded turntable and a limited-edition LP featuring 11 iconic hits—one for each decade Acuity has been in business—performed by 15 of our own talented employees.

Feedback has been overwhelmingly positive. One agent shared, “I haven’t played my old albums in decades because I had no turntable. Now, thanks to Acuity, I get to relive those memories! These surprise packages are always fun, but this one is truly special.”

Agents don’t just read our Annual Report—they experience them and retain them as keepsakes. Impressions like these prove that our Annual Report is achieving its objectives of strengthening relationships, sparking joy, and reinforcing the Acuity brand in unforgettable ways.
Optionally you may list the creative and production credits for your nominated annual report - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: DuFour, Sheboygan WI

Art & Creative Director: Drew Foerster

Executive Producers: Ben Salzmann, Melissa Winter, Joel Katsma

Producers: Rikki Mason, Melissa Wardall, Paul Miller

Music Producers: Matt Schmitz, Drew Foerster, Rikki Mason

Vocalists: Nicole Hendrikse, Jane Lepold, Liv Hundt, Keane Schmidt, Melody Wuest, Kadiara Gustaveson, Erica Held, Patrick Phillips, Maggie Liles, Kate Jaehnke, Annie Hwang, Amanda Hartlaub, Kao Zhong Xiong, Tony Berg, Stephanie Schreiber, Brad Roggatz

Vocal Coaches: Lucy Walsh, Paul Sucherman

Vinyl Record Production: United Record Pressing, Nashville TN

Writers: Michael Voelker, Drew Foerster, Melissa Wardall

Photographer: Glenn Thiesenhusen, Blue Moon Studio, Sheboygan, WI

Photography Assistants: Peggi Thiesenhusen, Angela Morgan

Stylists: Sara Vander Heyden, Leigh Raeder, Maggie Kerr

Printer: Zimmermann Printing, Sheboygan WI

Promotional Product (Turntable) Supplier: Towsleys, Manitowoc WI

Attachments/Videos/Links:

Acuity Insurance 2024 Annual Report
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