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Acuity’s Annual Report is a key part of our marketing strategy. Sent to independent agents who are Acuity’s distribution force, our reports are designed to be read cover-to-cover and retained as keepsakes to generate ongoing marketing impact.
Our 2023 Annual Report showcased Acuity’s end-of-year results while also demonstrating our long-term performance through a message of sustainability and intentionality. To reinforce that message, we designed the Annual Report booklet as a cookbook that presented “Our Recipe for Sustainable Success” and featured two dozen kitchen recipes highlighting members of our diverse staff.
Each recipe book was packaged with an environmentally friendly, nonstick pan featuring Acuity’s logo on both the pan and cover. Also included were a spatula and trivet made from sustainable resources and a hangtag printed on plantable seed paper. The shipping box was made of 100% recycled paper.
Response from agents to our 2023 Annual Report has been overwhelming. Comments such as, “A quality everyday item that I use all the time is the best reminder of Acuity” show that our 2023 Annual Report is achieving its relationship- and brand-building objectives. Additional feedback is provided with the PDF uploaded with this submission.
Nomination Title: 2023 Annual Report
