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Acuity’s annual report is designed not just to inform, but to delight. They incorporate fun, interesting elements that drive reader engagement and support the insurer’s marketing and brand-building strategy.
The title of Acuity’s 2022 Annual Report was “We Kept Our Cool.” The message was that, despite a year filled with turmoil, Acuity stayed focused on delivering results that matter to its stakeholders. The annual report was packaged inside a custom-designed cooler that showcases Acuity’s brand every time it is used by recipients. The report itself features a wet-look cover that replicates the look of a cooler full of beverage cans, and under each report is a custom-labeled bag of popcorn.
The primary target audience of Acuity’s annual report consists of independent agents who represent the company. The report highlights business successes achieved in partnership with agencies and helps create a dialog with agents. As a result, greater interest is developed in Acuity and stronger partnerships are established. Agents share the report with customers, so existing policyholders and prospects are an important secondary audience, along with employees who each receive a copy as well.
Nomination Title: Acuity Insurance 2022 Annual Report
