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Company: Acuity Insurance, Sheboygan, WI
Company Description: Acuity Insurance, headquartered in Sheboygan, Wisconsin, insures over 100,000 businesses, including 300,000 commercial vehicles, and nearly a half million homes and private passenger autos across 28 states. Rated A+ by A.M. Best and S&P, Acuity employs over 1,400 people.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Privately Owned Companies
 Nomination Title: Acuity's 2021 Annual Report
- The date on which this nominated annual report was first distributed or otherwise made public:
March 16, 2022
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 176 words used.
Acuity’s Annual Report is a key part of our marketing strategy. Independent agents are Acuity’s sales force, so our reports—sent to every agent—incorporate fun, engaging elements that ensure they are read cover-to-cover and retained as keepsakes.
Our 2021 Annual Report’s objective was to showcase Acuity’s yearly results and demonstrate the value of agents to Acuity through the message of, “Our focus is you.” To reinforce that message, the Annual Report booklet was designed and custom-cut to resemble a set of binoculars. Each booklet was packaged with a pair of high-quality, custom-logoed binoculars, as well as a box of Frango mints with a custom-logoed overwrap, carrying on the annual tradition of including chocolate with each year’s report.
The message of focus was not lost on agents: among the feedback received, one agent pointed out “The binoculars help you SEE with greater ‘Acuity’ as well!” Well over 100 comments have already been received from agents showing that the 2021 Annual Report is achieving its relationship- and brand-building objectives. Please see submitted PDF for additional detailed responses.
- Optionally you may list the creative and production credits for your nominated annual report - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: DuFour Advertising, Sheboygan, WI
Creative Director & Designer: Drew Foerster
Writer: Michael Voelker
Editor: Melissa Wardall
Producers: Ben Salzmnann, Wally Waldhart, Paul Miller
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