Company: 2MamaBees
Company Description: 2MamaBees is a woman-owned company focused on creating the finest quality playhouses and children’s toys. Our products are American-made and designed eco-friendly to exceed the highest safety standards, with design that inspires creativity and sensory development, while adding a contemporary aesthetic to any backyard or indoor play space.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Startup of the Year - Consumer Products Industries
 Nomination Title: 2MamaBees
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 154 words used.
Juliana and Samantha, mothers of eight children, formed 2MamaBees in Samantha’s backyard in late 2019. Originally established with the intent to sell handmade outdoor products on Etsy, the company achieved 1,000 sales of window boxes, porch swings, and refurbished playhouses in the first 18-months. Realizing they stumbled on a gap in the marketplace, the founders took a leap of faith and created their own line of high quality, modernly designed playhouses, and children’s décor. In fall 2021, 2MamaBees brand launched with the manufacturing and sales of their first self-designed playhouses. [REDACTED FOR PUBLICATION] All 2MamaBees products are American-made and designed eco-friendly to exceed the highest safety standards. The designs inspire creativity and sensory development, while adding a contemporary aesthetic to any backyard or indoor play space.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 174 words used.
2MamaBees brand started selling in October 2021 through one online retailer, The Tot. Over the next 18-months, 2MamaBees grew to over 35 online retailers and is launching with Target in April of 2023. [REDACTED FOR PUBLICATION]
In 2021, 2MamaBees founders were recognized by The Tot as their 2021 Women Entrepreneurs of the Year. In Summer 2022, FAO Schwartz featured two 2MamaBees’ top selling playhouses, the Reign Two Story and Ajure, in their New York City flagship store. In January 2023, 2MamaBees’ Reign Two Story Playhouse was named The Tot’s Top 10 Best Seller of the Year. In that same month, the Reign Two Story Playhouse was featured in British Vogue under their “New Kids on the Block” feature. In February 2023, the Zahara Playhouse was featured in British Vogue “Little Loves” feature. In March 2023, the Reign Two Story was featured in British Vogue “Spring Chicks” feature, as well as House & Garden “All the Small Things” feature.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
2MamaBees was recognized by the Tot as Women Entrepreneurs of the Year alongside eight other women-owned brands after just five months of launching. The other companies were founded in; Ollie Ella 2010, Twee Made 2016, Nico and Yeye 2017, Milton & Goose 2017, and Dumye 2013.
FAO Schwartz summer shop floor space sells for upwards of $50,000. 2MamaBees’ Playhouses were installed in this prime retail frontage, for free, as FAO fell in love with the products and designed their Summer Shop completely around 2MamaBees’ products.
The Tot, one of the largest online children’s retailers, sells products from over 150 manufacturers. 2MamaBees Reign Two Story Playhouse was named in The Tot’s Top 10 Best Sellers of 2022, despite the product being sold out for over 5 months of the year and launching in late January of 2022.
[REDACTED FOR PUBLICATION] 2MamaBees is proudly made in the USA by Amish Artisans. Our founders felt strongly about creating a line of products that were non-toxic, aesthetically beautiful, and hand-made to ensure the highest quality for every customer. Even with the high-quality design and craftmanship, 2MamaBees prides itself on simplistic setup, highlighted by the 14-page assembly book for the Reign Two Story Playhouse. The product is almost completely preassembled for easy install and weighs 535 lbs. [REDACTED FOR PUBLICATION]
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 109 words used.
The Tot Enterpenuers of the Year: https://www.thetot.com/uncategorized/international-womens-day-2022-celebrating-8-female-product-founders/
FAO Schwartz Summer Shop: https://www.youtube.com/watch?v=-wNnRqmSdDM
The Tot Top 10 Best Seller of 2022: www.instagram.com/2mamabees - Reel can be found displaying The Tot Top 10 Best Seller 2022
British Vogue Jan 2023: https://www.vogue.co.uk/gallery/vogue-retail-childrenswear - print photo can also be found on 2MamaBees Instagram or purchased directly through Vogue.
British Vogue Feb 2023: https://www.vogue.co.uk/gallery/vogue-retail-childrenswear -print photo can also be found on 2MamaBees Instagram or purchased directly through Vogue.
March British Vogue and House & Garden have not been released but can be purchased directly through the magazine.
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