1A Auto, Inc., Pepperell, Massachusetts, United States: Clunking Noise Under Your Car or Truck But Suspension Looks Fine? Might Need Sway Bar Bushings!

Company: 1A Auto, Inc. Pepperell, MA
Company Description: 1A Auto Inc. is an online retailer that believes in empowering customers to do their own car repairs. 1A Auto offers a large selection of high-quality car parts online, along with expert customer service and helpful how-to automotive resources. 1A Auto is an innovator in the how-to video space, with a library nearing 9,000 DIY how-to videos.
Nomination Category: Video Categories
Nomination Sub Category: Automotive

Nomination Title: Clunking Noise Under Your Car or Truck But Suspension Looks Fine? Might Need Sway Bar Bushings!

The date on which this nominated production was first distributed or otherwise made public:

Aug 16, 2023
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 168 words used.

1A Auto videos empower viewers by presenting automotive repair topics in an approachable and informative way. 1A Auto videos give viewers the confidence to take on a diagnostic task or part replacement job that they might not have otherwise. By bringing new people into the world of home automotive repair, 1A Auto creates new customers with a lifelong attachment to the 1A Auto brand.

Professional video production is a core pillar of 1A Auto's marketing strategy. Using YouTube as a video platform, 1A Auto has its own video production studio employing over 20 team members. By including links to products on the 1A Auto online storefront, the videos are successful at driving sales. As an added bonus, YouTube ad revenue also contributes to the video studio’s budget.

This video is one of over 9,000 in the 1A Auto video library, and serves as an example of a presentation that is inclusive for first time or beginner do-it-yourselfers, and also appeals to the more experienced and professional audience.
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Clunking Noise Under Your Car or Truck But Suspension Looks Fine? Might Need Sway Bar Bushings!
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1A Auto, Inc., Pepperell, Massachusetts, United States: Clunking Noise Under Your Car or Truck But Suspension Looks Fine? Might Need Sway Bar Bushings!