Company: Web Advanced, Irvine, CA
Company Description: Web Advanced is a full-service digital agency that specializes in building effective brands and enabling organizations to grow online. Our heritage in user centered design and software development is combined with a "business minded approach" which has made it possible for Web Advanced to deliver no-compromise, digital experiences that generate demand and loyalty for our client's brands.
Nomination Category: Web Site Awards Categories
Nomination Sub Category: Consumer Products - Durables

Nomination Title: Pfister Faucets

When was this site or blog first published? June 26, 2012

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

The old Pfister Faucets.com website was segmented into two different experiences for trade and retail.  The new website's objective was to provide website visitors a unified brand experience and improved user experience as well as a complete brand identity refresh.  As a result, the site needed to undergo information architecture changes, product catalog, design enhancements, increase interactive features and a mobile presence.

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List the appropriate creative and production credits for this website:

Andrew McLendon, Chief Creative Officer, Web Advanced
Reza Assar, Front-End Developer, Web Advanced
Caitlin Bailey, Front-End Developer, Web Advanced
Aurora Bedford, UX Designer, Web Advanced
Trent Harrington, Brand Manager, Stanley Black & Decker
Brad Callahan, Senior Interactive Marketing Manager, Stanley Black & Decker