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Company: Tumri, Inc., Mountain View, CA
Entry Submitted By: PerkettPR
Company Description: Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly.
Nomination Category: Advertising Categories
Nomination Sub Category: Computer Hardware - Campaign

Nomination Title: HP HOLIDAY 2008

The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

November 23, 2008 to December 25, 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
The HP Holiday campaign consisted of four creative executions that launched on
Thanksgiving and ended Christmas day. Each “AdPod” creative promoted an HP sale
event. The four sales events were: Thanksgiving, Cyber Monday, Perfect Gifts and
Holiday Express. Tumri was able to rotate creative elements, sale messaging and
product offers without re-trafficking ad tags or creative assets with
publishers. This enabled consistent media and creative optimization to drive an
average ROI performance of 73:1. In addition, three of the four creative
executions were co-funded by Intel and adhered to strict guidelines of
displaying the correct processor for each HP product.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Agency: Tumri
Media Agency: Tumri
Ad Serving Platform: Tumri