The1stMovement
Company: The1stMovement
Company Description: The1stMovement is a digital communications agency advancing multimedia through strategy, creative and technology expertise. We build brand awareness, community and commerce for some of the world’s most renowned brands.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Computer Hardware
Nomination Title: Cisco - The Video Lounge
1. When was this site or blog first published?
10.15.2009
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:
Challenge:
Cisco Systems technologies are changing daily life, even when we're not aware of
the Cisco brand being present. Often times, functional products are taken for
granted - as long as they function properly, making it difficult to create and
maintain brand loyalty. To drive this point home to consumers and reinforce
their brand identity, Cisco asked us to develop a platform that would engage
with viewers. After reviewing Cisco's assets, we found their internal Eos social
platform to be an adaptable vehicle for such a purpose.
Result:
Collaborating with Ogilvy and Cisco, we took the proven Cisco platform,
originally developed for media and entertainment companies to the next level
with added custom features. Focusing on the business use of Cisco's products, we
showcased mainstream videos to let viewers see behind the scenes of such hit
shows as NBC's "30 Rock". Here, they could see first-hand the important role
Cisco technologies plays in the production of the show, and provides a virtual
destination for fans to watch, share, comment and rate all Cisco-related videos.
All that, backed with a scalable content management system allows Cisco's
internal marketing team to push new content quickly and easily.
3. List the appropriate creative and production credits for this entry:
Bryan Encina - Director of Technology
Karen Kusak - Account Manager
Tadeo Gonzalez - Sr. Interactive Producer
Bryan Yen - Sr. Flash Developer
Andre Yi - Web Developer