Company: Slack and Company
Company Description: But for 25 years, Slack and Company has worked exclusively with business marketers, helping to build their brands and generate profitable demand. As one of the nation’s first integrated marketing communications agencies, we were doing IMC since way before it was cool.
Nomination Category: Web Site Categories
Nomination Sub Category: Food & Beverage

Nomination Title: National Starch website

When was this site or blog first published?

July 10, 2011

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

The objective was to overhaul the entire National Starch website and give it a fresh, new look that was indicative of it's brand.

The key to focusing the National Starch brand was understanding what the company valued about itself —and what its people did that created differentiated value for customers.

Research pointed the way. Feedback from the marketplace showed that customers seek out National Starch’s expertise—and passion.

Capitalizing on that, employees and their expertise became the centerpiece for the central website theme.

We also developed new ways to engage the audience through tools such as the Ingredient Selector.

List the appropriate creative and production credits for this entry:

CREDITS:

Kelley Fead, Creative Director

Josh Schober, Sr. Art Director

Kevin McGraw, Sr. Copywriter

Rich Dettmer, Director of Digital Strategy

Chad Whitt, Digital Strategy Developer

Karianne Wardell, Sr. Account Manager

Tammy Reigel, Sr. Campaign Manager