Remy Cointreau - Package Design

Company: Remy Cointreau
Company Division/Group: Remy Amerique, Inc.
Company Description: Remy Amerique, Inc. (“Remy Amerique”), is a wholly owned subsidiary of Rémy Cointreau, SA, one of the world’s most successful players in the international spirits and wine industry. Remy Amerique has its principal office located in New York, and employs 235 people nationally. Remy Amerique is the exclusive U.S. importer for a variety of premium spirits and wines.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Package Design

Nomination Title: Be Cointreauversial - package design

The date in 2003 on which this nominated package design was first distributed in the U.S.:

October 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Objectives: To create a packaging design that re-launch Be Cointreauversial™ as
a brand that communicates the following;
Cointreau is a spirit for people who differentiate themselves with confidence
through their bold sense of style, self-assured attitude and their drink of choice. 

4 unique collectable martini glasses were designed and placed into a holiday
inspired package.
 
Objectives met by creating higher Brand Awareness, high sales of package - 4
collectable unique martini glasses.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

KraftWorks Ltd./New York, NY: Art Director - Gradwell Sears III; Creative Director - Neil Kraft;