Mountain View Group, Ltd., Schenectady, New York: Citrus Fiber

Company: Mountain View Group, Ltd.
Company Description: Mountain View Group is a creative services and media production company specializing in strategic communications, high-end media production and digital marketing. We are experts at building connections for leading brands across all media through integrated creative expression.
Nomination Category: Video Categories
Nomination Sub Category: Food & Drink

Nomination Title: Citrus Fiber

The date on which this nominated production was first distributed or otherwise made public:

July 2022
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 79 words used.

This video was produced to promote a new product offering: Nutrava Citrus Fiber for CP Kelco, a company that makes bonders and stabilizers for food products out of natural ingredients like orange peels, kelp, cabbage leaves and several other natural sources. The client wanted something more creative than a video featuring talking heads or just b-roll and voice over. Using a graphic illustrator we created a bright and natural look across the video that is both engaging and appealing.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Executive Prodcuer – Thom Gonyeau

Senior Producer – Simon Umlauf

Director of Photography – Tim Glover

Graphics – Scott Cathey

Editor – Buff Harsh

Copy Writer – Tommy Kaye

Attachments/Videos/Links:

Citrus Fiber
	https://vimeo.com/788075468

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Mountain View Group, Ltd., Schenectady, New York: Citrus Fiber