Company: Marvell, Santa Clara, CA
Entry Submitted By: Finn Partners
Company Description: Marvell (NASDAQ: MRVL) is a world leader in the development of storage, communications and consumer silicon solutions. Marvell's diverse product portfolio includes switching, transceiver, communications controller, wireless and storage solutions that power the entire communications infrastructure, including enterprise, metro, home and storage networking.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Hardware - Semiconductor or Other Electronic Component

Nomination Title: Marvell’s 88DE3100 HD Media Processor System-on-Chip (SoC)

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and performance to date.

Just a decade ago, a state-of-the-art television included a 35-inch tube, weighed a few hundred pounds and delivered 480p images in a square format. Today’s TVs are thinner and lighter, yet wider, and deliver better, high-definition images.

That said, consumers are growing unsatisfied with single-function devices. Expectations are high for today’s digital home, and therefore the next step in the evolution of televisions will be the proverbial ramping up of their IQs. As of last year, “smart’ or Connected TVs already represented approximately 15% of digital TVs sold worldwide; by 2015, that number is expected to grow to more than 75% of TVs sold across the globe. Manufacturers have begun signing deals with a growing list of content providers, including newspapers and magazine publishers, online commerce sites and a wide variety of user-generated and other online video sites. Google TV 1.0, for example, was announced last year.

Instant, high-quality multimedia and a customized, personalized experience are now in high demand. Whether it’s 3D streaming video, gaming, or connecting with friends, the devices that deliver the experience need to provide seamless connectivity and plenty of processing power. Another challenge of today’s user experience is that content is partitioned into two separate worlds: traditional cable/satellite television and web based content.

With Marvell’s innovative 88DE3100 HD Media Processor System-on-Chip (SoC), these two experiences can be combined into one, allowing users to experience a multitude of HD content anytime and anywhere - all on an HD television. Where traditional devices fall short, Marvell’s 88DE3100 HD SoC enables PC-like processing power to support browsing functionality with support for key elements like Flash™, decodes various formats of media (audio, video and images), allows an immersive viewing experience for all forms of content, powers a seamless and “transparent” connectivity between various connected devices in the “home ecosystem”, and enables an extremely intuitive and easy-to-use user interface that permits the user to watch whatever content he or she desires on any connected display within the home. Consequently, this is why Marvell’s 88DE3100 HD SoC is also the main enabler of the Google TV 2.0 platform.

Marvell’s 88DE3100 HD SoC has a set of unique features that enable this experience. With its high performance ARM compatible dual core CPU, it’s able to power the latest search engines such as Google as well as render content from Netflix and YouTube while also enabling a seamless user interface utilizing Marvell’s 3D graphics Qdeo™ processing engine. Additionally, Marvell created a unique chip architecture that enables users to access broadcast cable as well as web content from one device, all at an effective price point and low power consumption.

Ideal for OEMs and ODMs looking to offer consumer electronics manufacturers, service providers, and their customers a more immersive and high-performance experience that is unmatched by competitors, Marvell’s latest HD Media SoC will be deployed in several form factors: Google TV enabled televisions, Blu-ray players and set-top-box beginning Spring 2012.

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Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Mr. Gaurav Shah joined Marvell Semiconductor in 2006 and is the General Manager for the Digital Entertainment Business Unit in the Communications and Consumer Business Group. He was previously Sr. Director of Marketing and Business Development for the same business unit. With more than seventeen years of experience and knowledge in the consumer and PC market segments, Mr. Shah served in various senior product management roles at Portal Player, Nvidia, and VM Labs. He holds a Master of Engineering in Electrical Engineering from Purdue University and a Bachelor of Engineering from Bombay University.