Company: MarketLive
Company Description: Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, MarketLive's extensible ecommerce platform enables merchants to grow revenue while dramatically improving acquisition, conversion, and retention rates.It is the most retail-targeted, fully featured, customizable eCommerce solution on the market today.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Electronic Commerce Solution

Nomination Title: MarketLive Automated Merchandising

1. Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

MarketLive’s automated merchandising features enable merchants to quickly implement their plans and strategies, without depending on IT involvement. By combining a user-friendly administrative interface, analytics, merchandising and preview tools, and performance data gathered from customer interactions, merchants can be nimble and quickly adapt to changing market and customer needs. Self-service tools put power in the merchants’ hands, complemented by ongoing best practice input from our strategy services experts.

MarketLive Automated Merchandising empowers merchants with rich capabilities a and puts decision tools in the hands of merchants in a highly-adaptive and useable fashion. These powerful new features give merchants the ability to manage the merchandising of their site in a manner that best represents their brand, allowing them to create strong authenticity and differentiation in a market increasingly dominated by Big Box players.

Content Management Features Include:

• Templates and features configuration tools allow flexible placement and use of product and value-added content to optimize merchandising throughout the site. Content is tightly integrated with search ensuring optimized product and content display.

• Site Preview– By using wizard- based site preview and drag and drop merchandising tools, retailers can design, preview, and adjust displays before they deploy them live. Site preview provides a testing and validation tool that allows merchants to choose a future date and then preview and experience their site as a shopper would.

• Discount Message Enhancements– Merchants benefit from an intuitive display of discounts and their effects on an order, ensuring the best experience for the buyer.

• Drag and Drop Merchandising -- improves the merchant experience with a drag and drop, visually sort merchandising feature. A simple tool allows merchants to quickly arrange products in the order they wish, without having to program rules.

• Content Publishing and Experience Tools -- Manage, edit, and assign product attributes, assets, copy, plus rules-based workflow, tax and shipping.

• Content Management and Integration -- Merchants can use value-added content such as recipes, designer profiles, manufacturer details, and customer videos as part of the product description – and make them fully discoverable through integration with search.

MarketLive’s robust platform gives merchants control over their online sales and performance with rules-based merchandising that allows retailers to automate where, when, how and which products and promotions are presented to their customers based on options and rules they defined.

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2. Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Sam Hogin, Vice President of Product Management Sam is a seasoned eCommerce executive and brings to MarketLive 18 years of experience in eCommerce software development and implementation. As VP of Engineering with MarketLive, Sam led the creation of the first MarketLive platform and has been instrumental in maintaining MarketLive's product leadership through the planning and development of later versions of the MarketLive platform. In 2011, Sam was appointed VP of Product Management. In this role, Sam leads the development of the MarketLive product roadmap and continuous product innovation.