Company: Makovsky, Washington, DC
Company Description: Founded 35 years ago, Makovsky is one of the top U.S. mid-sized communications agencies and five-time consecutive “Agency of the Year” firm, noted for the “power of specialized thinking”—the driving force behind an agency-wide focus on clients, products and issues requiring high-level understanding and professional acumen.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Print

Nomination Title: Fracking Tracking Survey and Report

The date on which this nominated annual report was first distributed or otherwise made public: August 4, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

After speaking with a number of US oil and gas companies, we heard the message loud and clear. Companies and associations in the O&G space have not adapted to today’s ever-changing media environment. This is especially true when it comes to controversial issues that affect local communities—like the practice of hydrofracturing (fracking).

Using modern market research we set out to provide the oil and gas industry with digital insights around the controversial issue of fracking. Makovsky’s energy and digital practices teamed up to conceptualize and draft a survey that would provide insights for the industry.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Makovsky Energy

Makovsky Digital