Company: Leisure Care, Seattle, WA
Company Description: Leisure Care, a One Eighty company, is one of the most innovative operators of senior living communities. Our Five- Star Fun philosophy is changing the perception of senior living by providing amenities commonly associated with luxury hotels and that support healthy, active lifestyles. Founded in 1976, Leisure Care operates over 35 retirement communities in the US and Canada. www.leisu
Nomination Category: Web Site Categories
Nomination Sub Category: Hospitality & Leisure

Nomination Title: Leisure Care Web Site

When was this site or blog first published?
January 2012

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Leisure Care has always been a creative leader in the senior housing industry. In 2011 we set out to develop a site that not only incorporates Leisure Care’s fun and edgy personality, but continues our evolution as a market leader with engaging, real communication with our customers. The site map design allows for complete control by the user of how they experience the site. Our brand message is made clear through creative writing and the careful pairing of images to copy. We integrated new technology, social media, and introduced the industry’s first “Build Your Own Retirement Community” tool.

List the appropriate creative and production credits for this entry:

The web site was developed by Stafford Creative (www.staffordcreative.com) and Clatter&Din (www.clatterdin.com) for Leisure Care.