Company: HUB International, Chicago, IL
Entry Submitted By: Marcel Media, LLC.
Company Description: HUB International is a leading global insurance brokerage firm providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. The company has over 250 offices and 5,500 employees across the United States, Canada, and Brazil.
Nomination Category: Web Site Categories
Nomination Sub Category: Insurance

Nomination Title: HUB International Website Redesign

When was this site or blog first published?

January of 2012

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Web Development Plan & Goals:

New Design:

-Connect users with offices and agents more efficiently
-Ensure the website’s visual elements enhance the user experience

Enhance Usability:

-Develop a logical navigation path
-Reorganize content

Improve Performance:

-Learn from user behavior and personalize their experience

Web Development Strategy:

Change the way users interact with insurance websites
Make experience similar to shopping for music or online applications
Incorporate holistic navigation and allow users to convert from multiple points

Results:

-Pages Per Visit have dropped 66%
-Time On Site has increased 14% and Bounce Rates have dropped by 48%
-Conversions have increased by 200%

List the appropriate creative and production credits for this entry:

Marcel Media, LLC & HUB International