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Hilton Hotels & Resorts

ABA11 Winner / How to Enter

Company: Hilton Hotels & Resorts, McLean, VA
Company Description: Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. Hilton continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy travelers while more than 144,000 Team Members shape guest experiences. Today, the Hilton portfolio includes more than 540 hotels in 76 countries.
Nomination Category: Website Awards & Blog Craft & Function Categories
Nomination Sub Category: Best Online Press Room

Nomination Title: Hilton Global Media Center

    When was this site or blog first published?

        January 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        Hilton Hotels & Resorts embraced a progressive, constantly evolving media
landscape to expand PR outreach to multiple languages cultures and time zones by
creating the Hilton Global Media Center (HGMC), a comprehensive online press room.

- Extend “PR hospitality” to media
- Improve speed to market/media response times
- Rejuvenate the brand’s reputation
- Allow properties to promote hotels

        2010 Results:
- 10 percent uptick in coverage from January-March 2010
- Ad value: 3:1 ROI
-Top languages: English, Japanese, German, French, Italian, Spanish, Brazilian
- Page views: 259,173
- Visits: 92,204
- Global reach: 89 languages, 172 countries

    List the appropriate creative and production credits for this entry:

        Hilton Hotels & Resorts with Covalent Logic