GES

Company: GES, Irving, TX
Company Description: GES is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers.
Nomination Category: Video Awards and Film Categories
Nomination Sub Category: Sales: Other

Nomination Title: The Art & Science of Balance

1. The date on which this nominated production was first distributed or otherwise made public:

January 16, 2010

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

P&G Pet Care needed a show-stopping experience to promote their newest line of
pet foods at their largest industry event, the North American Veterinary Conference
(NAVC). The goal was to establish P&G Pet Care as the go-to leader in balanced
pet nutrition and increase veterinarian recommendations and sales of IAMS
Veterinary Formulas, IAMS and Eukanuba pet foods. The event needed to
immerse prospects in the principles of P&G Pet Care’s brand – health, strength
and balance – while providing a foundation for continued one-to-one marketing.
P&G engaged with 131 more veterinarians than last year, 160 more new
clinics purchased their products. Plus, P&G effectively doubled their quality leads
by 209 over last year.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Frank Laudo-Director/VP Chief Creative Officer
Heather Camardello-Senior Art Director
Chris Smeaton-Copywriter
Doug Lively-Director of Photography
Pilobolus Dance Company-Talent
Sonalyst-Production company
Darren Pasdernick-Editor/Director of Multimedia
Mark Rogers-VP, Client Relations
Shelley Borne-Strategic Account Executive