Edison International

Company: Edison International, Los Angeles, CA
Entry Submitted By: Winner & Associates
Company Description: Edison International, through its subsidiaries –– Southern California Edison, Edison Mission Energy and Edison Capital –– is an electric power generator and distributor, and an investor in infrastructure and renewable energy projects. Based in Rosemead, California, Edison has a 15,000 MW power generation portfolio and serves over 13 million California customers.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Utilities - Single Ad

Nomination Title: More of These

1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

First aired August 4, 2009.

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

This ad is intended to focus public attention on positive activities in which
Southern California Edison (SCE) is engaged, and demonstrate its leadership
role in key areas. Specifically, the ad raises awareness that SCE is rising to
the challenge of meeting growing electricity demand from an expanding customer
base in a conscientious way that demonstrates commitment to the environment by
using more clean energy. Visuals make viewers aware that SCE uses not only
solar and wind power generation to meet this challenge, but also hydroelectric
and nuclear power –– which traditionally has a lower public awareness as low-
carbon energy sources.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

All creative and production elements by Winner & Associates/Los Angeles, CA.