Company: Definition 6
Company Description: Definition 6 is a unified marketing agency based out of Atlanta with another office in New York City. Founded in 1997 by our CEO, Michael Kogon, Definition 6 employs some of the industry's best and brightest and We have won a number of awards for our innovative designs and strategic executions of campaigns across many industry spaces.
Nomination Category: App Categories
Nomination Sub Category: Entertainment

Nomination Title: HBO: True Blood “Immortalize Yourself” Facebook Application

The date on which this nominated app was first distributed or otherwise made public:

June 8, 2011

Briefly describe this app's objectives and how it has met those objectives (up to 100 words). Include here the platforms your app supports.

We were faced with the challenge to impress & grow an already large, highly engaged audience for HBO’s hit show, True Blood. By using Facebook to leverage their almost 8 million fans, we created a video that used Facebook API’s, Google Maps APIs and text-to-speech to create a unique video experience for each user, where they became part of the story, and enabled them to share with friends. There were over 930,000 visitors from 209 countries and territories, and over 200,000 unique videos generated, with 35,000 of them were shared electronically.

List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Definition 6, Atlanta/NY

Client: HBO: True Blood
Art Director: Katie Turcotte
Creative Director: Becca Schader, John Harne, Jim Read
Designer: Andrew Quinn
Director: Rob Ortiz
Illustrator/City: Tomoko Nakamura, Steig Retlin , NY
Producer: Alan Ball, Chris Denniston
Production Company/City: Alan Ball Productions, Los Angeles
Programmer: Chris Mullins, Jason Bouffard, Mike Creati
Writer: Michael Davidowitz, Dadie Upchurch
Web Development Firm/City: Definition 6, Atlanta