Blue Cross and Blue Shield of North Carolina

Company: Blue Cross and Blue Shield of North Carolina, Durham, NC
Company Description: Blue Cross and Blue Shield of North Carolina delivers innovative health care products, services and information to more than 3.7 million members. For 76 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health.
Nomination Category: Corporate Literature Categories / Annual Report Awards
Nomination Sub Category: Best Annual Report - Print

Nomination Title: BCBSNC 2008 Annual Report

1. The date on which this nominated annual report was first distributed or otherwise made public:

April 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

The Blue Cross and Blue Shield of North Carolina Annual Report, published in
2009, focuses on the steps we took in 2008 to improve the health of employees,
members and the people of North Carolina. We completed a march across North
Carolina to demonstrate how walking can improve health. We made employee health
a top corporate goal and provided opportunities for employees to become physically
active, eat right and learn about wellness. We helped members with drug costs by
waiving copayments for generic drugs. And through the BCBSNC Foundation, we
improved access to care by increasing our support for free clinics.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: BCBSNC
Creative Director: Brigette Sullivan
Art Director: Greg Boykin
Designer: Greg Boykin
Writer: Mark Stinneford