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BDS Marketing, Inc

ABA11 Winner / How to Enter

Company: BDS Marketing, Inc., Irvine, CA
Company Description: BDSmktg is the marketing agency that delivers sales. Our high-performance teams generate sell-through and our client service specialists offer expertise to enhance your marketing strategy. BDS offers Marketing Analytics, Training & Learning Incentives, Market Development, Performance Selling, Brand Advocacy and Merchandising services.
Nomination Category: Website Awards & Blog Craft & Function Categories
Nomination Sub Category: Best Training Site

Nomination Title: BDSmktg's Live and Learn Dell(TM) Training Website

    When was this site or blog first published?

        The website originally launched in October 2009.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []: The Live and Learn Dell™ website was
developed to train retail store associates about Dell products, Dell's target
audience, promote enthusiasm for Dell products, provide learning incentives, and
promote Dell's partner content. In just over a year, the website has delivered
an immense impact for Dell by engaging thousands of store associates:
•     6,900+ associates registered through web and mobile
•     25,900+ trainings, games, surveys completed
•     7,400+ challenges and quizzes taken
•     5,300 registered store associates within the first year
•     12 retailers actively participating
•     1,868 active retail doors
•     Averaging 41% quarterly growth in completed trainings and 13% quarterly growth
in new members