Company: Acquity Group
Company Description: Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands through offices in North America and Asia.
Nomination Category: Web Site Categories
Nomination Sub Category: Financial Services

Nomination Title: Security Benefit

When was this site or blog first published?

2012

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Acquity Group began the engagement with several weeks of website redesign activities. The team engaged in comprehensive competitive analyses, defined high level business requirements and conducted definition sessions with stakeholders.

Our team outlined the key common features, and developed a new creative look-and-feel that Security Benefit’s new website could incorporate.

Acquity Group’s Strategic and Creative Services team began a parallel effort creating a high-level marketing approach and page-level redesigns, giving the website a sophisticated new look and feel that appealed to target audiences.

The team developed a robust site structure and information architecture, advising Security Benefit on how best to categorize website content for the most user-friendly online experience.

List the appropriate creative and production credits for this entry:

Acquity Group