Company:Precision Marketing Group, Framingham, MA, USA
Company Description:Precision Marketing Group, LLC is a full-service outsourced marketing firm for entrepreneurial B2B businesses. This seasoned team of HubSpot Certified Platinum Partners led by owners Susan LaPlante-Dube and Maureen O'Grady Condon provides B2B marketing strategy and execution to SMBs – specializing in the building, manufacturing, technology and professional services industries.
Nomination Category:Company/Organization Awards Categories
Nomination Sub Category:Women-Run Workplace of the Year - 10 or Less Employees

Nomination Title:Precision Marketing Group: Cultivating Company Culture in a Virtual Workplace

Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):

One significant yet intangible “metric” often overlooked in the business world is the ability to create and preserve a remarkable company culture: an environment in which employees feel motivated and supported not only by executive management but by the team as a whole – and which actively promotes a genuine balance between work and life “off the clock.”

Precision Marketing Group has not only accomplished this feat, but the company has uniquely managed to cultivate this atmosphere across a virtual workplace. Our entire remotely located team asserts that much of this can be attributed to the strategic efforts and oversized hearts of its two founders and managing partners Susan LaPlante-Dube and Maureen O’Grady Condon. Particularly over the past twelve months, these inspiring female entrepreneurs have made great strides in nurturing this company culture to ensure our organization still embodies its four core values: Excellence, Integrity, Flexibility, and Fun.

To support our quarterly “PMG Day” meetings in Framingham, our Principals have more frequently utilized teleconferencing to host weekly “huddles” and regular “Training Tuesdays”, involved all employees in our company blog, and dedicated time to helping us prepare for various online marketing certifications. As always, they encourage flexible working hours to accommodate for individual scheduling needs and continually adjust their own to make time for their employees.

What’s more, Susan and Maureen have opened their homes to our team, hosting work sessions and cookouts – not to mention backyard zip lining! And if you passed by this charismatic duo out after last September’s INBOUND Marketing & Sales Conference, you would’ve caught them surrounded by an entourage of new friends. Moving forward in 2015, we feel more connected as a team, and this only brings out the best in our work – an achievement we can’t quite quantify.

However, that’s not to say our B2B marketing company hasn’t produced some killer numbers in the past year. Since July 1, 2014, we have boosted our website traffic by 73% and monthly blog traffic by 77%, increased visit-to-lead conversion by 37%, updated our site with fresh content and five free eBooks, and closed 21 new clients! What’s more, our customers have raved about their successes, too. (See our attached Rave Reviews and Customer Stories links.)

Perhaps our greatest accomplishment this year involves our relationship with renowned inbound marketing industry giant HubSpot. Having partnered with HubSpot since 2008, we’ve been working hard to promote the benefits of inbound marketing and generate real ROI for our clients. One main factor determining our “Partner Tier” is based on the marketing success of the clients we manage who actively use the HubSpot software. We are proud to say PMG has recently achieved Platinum Tier status, a level shared by only 40 other agencies across the world.

It is with utter pride and confidence that we submit Precision Marketing Group and its Principals Susan LaPlante-Dube and Maureen O’Grady Condon for this Stevie Award. Thank you for your consideration!

Precision Marketing Group, LLC is a full-service outsourced marketing firm for entrepreneurial B2B organizations. Our seasoned team of experts provides B2B marketing strategy and execution to SMBs, primarily from the building, manufacturing, technology and professional services industries.

Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):

Susan LaPlante-Dube and Maureen Condon began working together in 2002, merging their talents and expanding PMG in 2006. Needless to say, they’ve been shaking up the B2B marketing world ever since. Affectionately dubbed “Suzeen” by their employees, Susan and Maureen are the optimal duo, combining Susan’s 15 years of experience in the corporate marketing world with Maureen’s accomplished background in journalism/communications.

The pair’s commitment to practical execution, measurable results and exceeding client expectations sets them apart from other marketers. Both have been published in numerous publications, including Women’s Business Boston, Entrepreneur.com and the Boston Business Journal. In addition to running their second business, Inbound Central, both PMG Principals are fulltime moms to boot! Susan also teaches a graduate course in social media at Harvard University.

Choose one (even if both apply):

The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.