Ooredoo - MayMay / PhayPhay

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Company: Ooredoo, Doha, Qatar
Company Description:Ooredoo is a leading international communications company, with operations spanning North Africa, the Middle East and Southeast Asia.
Nomination Category:Media Awards Categories
Nomination Sub Category:Smartphone or Tablet App of the Year

Nomination Title: MayMay / PhayPhay

When was this app first released?    December 2014

Briefly describe the purpose of the nominated app and its impact and results to date (up to 125 words):

In December last year, Ooredoo’s maternal healthcare mobile app in Myanmar, ‘maymay’, expanded its popular service to include a partner app ‘phayphay’, a similar messaging system contextualized for fathers.

The evolution of maymay allows Ooredoo to effectively target women in a patriarchal country where men play a leading role in household decision-making and are often the owners of mobile phones. By designing a function easily understood by both parents, Ooredoo has built on maymay’s existing strengths and enhanced the opportunities for pregnant women and mothers to gain vital access to maternal health information. This has shown how by designing for men we can reach more women across Myanmar, while still delivering good health information.

List the names and titles of the people who are involved in creating and maintaining the nominated app:

Ooredoo, a leading international telecommunications company recently launched a maternal healthcare application in its newest market – Myanmar. The app bridges the mobile and health sectors to help ensure that a wealth of useful maternal, child health and wellness information is readily available to women across the country both during and after pregnancy.

Introduced to the market in the fourth quarter of 2014, ‘maymay’ is Myanmar’s first maternal healthcare mobile application. ‘maymay’, which means ‘mother’ in the local language, targets Burmese women, with a particular focus on pregnant women as well as their partners, families and communities.