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LickYourPhone Media, Sydney, New South Wales, Australia: Social Media Team

Company: Green Door Co, Sydney, NSW
Company Description: PR FIRM ENTERING MULTIPLE CLIENTS
Nomination Category: Social Media Categories
Nomination Sub Category: Social Media Team of the Year
2023 Stevie Winner Nomination Title: LickYourPhone Social Media Team
  1. If you are providing an essay, enter here up to 625 words describing the innovative achievements of the nominated social media team since July 1 2021:

    Total 609 words used.

    LickYourPhone Media is an award-winning social media and marketing agency launched by 2022 Social Media Marketer of the Year, influencer and food obsessive Rita Agoulian. We create high impact, cost effective social media and marketing strategies for the hospitality industry. Social media is our bread & butter! We are masters in converting followers into customers to such a viral degree it remains unmatched by our competitors. Staying at the forefront of social media innovation helps our team of foodies and social media strategists deliver exceptional results. Despite being a young company, LickYourPhone Media is gaining a fast-growing reputation for excellence.

    Viral Results

    Early on, getting clients to trust our approach was challenging as it ran counter to the traditional media agency advice. However, that trust is rewarded by results irreplicable by traditional industry 'norms'. Achieving a virtually unheard of 100% strike rate for viral campaigns.

    • Harnessing the power of social media influencer marketing and our understanding of what is trending on social media we generated serious buzz for new Sydney restaurant Bistro Nido, reaching over 715,247 people organically without ad spend. In their first five weeks of business, Bistro Nido was booked out nearly every day, virtually unheard of for a newly launched restaurant.

    • Before engaging us, Dollops & Drizzles started as an at-home milk cake bakery with an average of 120 orders a month and $6,600 in revenue. We've grown their Instagram by 75% and converted it into five times the sales results, averaging 600 orders and $33,000 monthly. 

    Edge of Innovation

    Achieving outstanding results through social media means innovating every single day. Algorithms change constantly, so you've got to find creative ways to get the biggest reach and most engagement with potential customers. There's no viral rule book to use—figuring out what works requires great instincts, innovation, perseverance, and experience.

    • One viral video we shared profiling a local restaurant was seen by 598,000 people, received 6,000 referrals on TikTok and reached over 62,400 people on Instagram. The restaurant was booked solid for months – and it wasn't even our client! (We just wanted to help.)

    • In another single targeted strategy, LickYourPhone Media turned Dopa by Devon’s online hype into a sold-out in-store campaign. Promoting 100 free don bowls between 1:30-3:30pm, the restaurant sold out within just 20 minutes.

    We regularly conduct research to identify social trends and test strategies against benchmarks to gain as much market intelligence as possible. You'll often find Rita up at 3:30 am doing just that!

    Dream team

    One of the biggest reasons for our success is our people. Mindset, cultural fit, and outcomes are more important to us than hours worked or skillset; you can teach people to carry out a task, but sharing genuine excitement for our work and being committed to excellence is what we believe makes the difference. Taking risks, learning from every challenge and being open and honest are critical ingredients for growing a great culture and becoming industry leaders. We're highly collaborative, always aiming to support each other by sharing tips, lending a hand, and sharing feedback. 

    Through consistent innovation, resourcefulness, creativity and knowledge of social media trends, we've managed to more than double our revenue in the current financial year after increasing by 70% the year before. LickYourPhone Media has been more than just a social media partner to clients. Due to our affordability, resourcefulness, and creativity, LickYourPhone has helped over 70 small businesses achieve growth during very challenging times. Considering the devastating impact of the pandemic, this is an extraordinary achievement and testament to the sheer hard work, ingenuity and expertise of the LickYourPhone Media team.

  2. Which will you submit for your nomination in this category, a video of up to five (5) minutes, describing the nominated social media team, OR an essay of up to 625 words? (Choose one):
    An essay of up to 625 words
  3. If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions, provide them in the appropriate spaces below:

     

Attachments/Videos/Links:
LickYourPhone Social Media Team
URL LickYourPhone Media Website
URL LickYourPhone Media Instagram
URL LickYourDessert Instagram
URL Cake_Cookies_Chocolate Instagram
PDF LickYourPhone_Media__Supplementary_evidence_2.pdf