Company: Lattice Engines, San Mateo, CA
Company Description: Lattice delivers big data applications that help companies such as Dell, Adobe, EMC, Microsoft, GE and Verizon market and sell better. Using predictive analytics, Lattice generates actionable insight from a combination of Enterprise data and buying signals from the web, social and premium sources. With Lattice, deal cycles shorten, conversion rates improve, and revenue growth accelerates.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Employee of the Year - Business
Nomination Title: Alicia Brayboy, Marketing Manager
Describe for the judges the activities and accomplishments of the nominated employee since the beginning of July last year (up to 525 words):
A strong team player, a consistent performer, and a tireless doer, Alicia Brayboy never ceases to stop driving the biggest projects that affect the Marketing team initiatives: re-design of the Lattice brand, a complete website overhaul, the formal implementation of PPC efforts (resulting in a 60% increase in website visits), flashy new company overview and demo videos, and last-minute in-house video editing and design. Her outstanding efforts in the past year promoted her to Marketing Manager.
It's hard to believe Alicia is the youngest employee at Lattice as her composure is beyond her years and she is often selected as the company spokesperson for award ceremonies.
At conferences, Alicia is a force to be reckoned with. She enjoys "prospecting for sport" and can give the sales team a run for their money. She recently won 2nd place for an internal business development competition right on the tails of the winner -- the Head of Business Development. At that same conference, she was also named a Top Tweeter (#6) of the summit.
Alicia is constantly looking to improve herself, the marketing team and the company by going the extra mile -- taking on skill-enhancing courses, working many late hours and days to turn out the best results possible or pitching in to help out other internal teams in need. In addition to her many projects, Alicia even learned Marketo in 2 weeks and took over the Outbound Marketing efforts for 2 quarters while her co-worker was on leave.
A dependable, thoughtful and design-savvy marketer recognized and honored by management and her peers, Alicia Brayboy is very deserving of the Stevie Award for Women in Business - Employee of the Year.
*2013 Horizon Awards - Bronze - Website - B2B/Corporate
*Top Tweeter (#6) of the 2013 SiriusDecisions Sales and Marketing Summit
*Featured on SIIA website for a "very informational and fun" twitter feed @AskAlicia
*Company spokesperson at the CODiE awards
*Company spokesperson at the Stevie Awards for Sales and Customer Service
*Featured in DM Confidential on predictive search and the impact on Digital Marketing
*December 2012 Lattice Employee Recognition Award
*Company spokesperson at the Stevie Awards - American Business Awards
Provide a brief biography of the nominated employee (up to 125 words):
Alicia Brayboy is the Marketing Manager for Lattice Engines. She manages the website, demand generation, corporate branding and design for Lattice Engines’ Inbound Marketing efforts. She is one of the voices behind the twitter handle @Lattice_Engines and jointly manages all social media streams for the company. Prior to joining Lattice Engines, Alicia worked for IBM, Experian QAS and SimpleTuition where she focused on social media, search engine optimization, promotions and overall Internet Marketing.