Company: Infant & Toddler Forum, London, United Kingdom
Entry Submitted By: Say Communications
Company Description: Leading experts from paediatrics, neonatology, health visiting, dietetics and child psychology, specialising in early years nutrition and development. The Infant & Toddler Forum provides reliable, evidence-based information and practical tools to support you in making the right choices when feeding toddlers.
Nomination Category: Media Awards Categories
Nomination Sub Category: Smartphone or Tablet App of the Year

Nomination Title: Infant and Toddler Forum 'Tot It Up' toddler food calculator app

When was this app first released? As a member of the ITF, Judy More led the development of the Forum’s first mobile app in 2013, following the launch of a mobile optimized version of the ITF website earlier in the year.

In the six months after the mobile website was launched, mobile traffic (smartphone and tablets) increased by 48% - 19,163 visits were made by mobile compared with 12,909 in the previous six months. The ‘Tot It Up’ toddler food calculator began as an online tool on the ITF website. Following the success of the mobile website the ITF decided that Tot It Up would be more accessible for their audience as an app. Research shows that women are relying more on mobile access than ever before. Half (49%) of people use the internet on their smartphones and tablets while watching TV every week and women are significantly more likely to media multi-task weekly (56% compared to 51% of men), as are those with children at home (66%).
http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/uk/

Briefly describe the purpose of the nominated app and its impact and results to date (up to 125 words):

The objective of the Infant & Toddler Forum's ‘Tot It Up’ toddler food calculator app was to:

•Create a portable tool to help mums monitor the food intake and activity levels of children aged 1-4 years
•Provide personalized analysis of the diets of children aged 1-4 years, so that mums can see whether their children are getting the right balance of foods and activity
•Help health/childcare professionals engage with mums to talk about a balanced diet for a toddler
•Positively impact the critical early years in a child’s life

Since its launch the app has been featured in 26 articles reaching an audience of 10,500,000. It has been downloaded 1400 times and received positive reviews from mums and childcare professionals.

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List the names and titles of the people who are involved in creating and maintaining the nominated app:

Judy More, Paediatric Dietitian, London

Dr Gill Harris, Senior Lecturer in Applied Developmental Psychology, School of Psychology, University of Birmingham and Consultant Paediatric Clinical Psychologist, The Children's Hospital, Birmingham.

Dr Atul Singhal, Chair, Honorary Consultant Paediatrician at the Whittington Hospital and Great Ormond Street Hospital; Deputy Director, MRC Childhood Nutrition Research Centre; Professor of Paediatric Nutrition at the Institute of Child Health, London

Dr Robert Coombs, Consultant Neonatologist, Sheffield Teaching Hospitals, Sheffield.

Dipti Aistrop, BSc (Hons) Nursing Studies, RGN, University of the South Bank and Westminster Hospital; Higher Diploma Health Visiting, University of the South Bank, PGD Promoting the Mental Health of Young Children, St Georges Medical School.

Carolyn Taylor, Specialist Practice Teacher Health Visiting.

Professor Lawrence Weaver (past Chair) Samson Gemmell Professor of Child Health, University of Glasgow.

Dr. Carina Venter, Senior Allergy Dietitian, The David Hide Asthma and Allergy Research Centre, NIHR Post Doctoral Research Fellow, University of Portsmouth.