Company: iHealthSpot, Inc., Margate, Florida
Company Description: iHealthSpot Inc. is a leading web development and patient education provider building website and technology solutions for the medical industry. Our product enables medical practices to market themselves with a full-featured website that includes cutting-edge tools for secure online patient communication, easy updating, effective search engine marketing, and award-winning patient education.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Most Innovative Company of the Year – Up to 100 Employees
Nomination Title: iHealthSpot, Inc.
Describe for the judges the activities and accomplishments of the nominated company during the eligibility period (up to 500 words):
Over 150 million Americans search for Health information online. In many cases,
the information they find is tied to advertising or anecdotal and often
inaccurate. Physicians are notoriously slow to adopt technology, but as patients
become more web savvy and more interested in their own care, doctors must
embrace the web as a vehicle to educate and communicate with patients.
iHealthSpot was born when CEO Mary Hall suffered an injury in a car accident and
realized the abundance of medical misinformation that existed online and that
not one of her physicians had a website. Further research led her to find that
only 3 in 10 doctors had a website and in most cases, the site was poorly built
and did little for the practice. iHealthSpot has quickly emerged as a leader
that delivers a complete online marketing solution for physicians with features
designed for the unique needs of healthcare practices. Since launch in January
2007, the company has built and hosts over 350 websites and not only provides
stunning website design and personalized content but cutting edge tools for
secure online communication with online appointment and prescription requests,
online pre-registration, online bill payment and secure lab result reporting.
The iHealthSpot solution also provides an easy content management tool,
ezNetPublish™ which allows non- programmer personnel in the practice the ability
to updates content themselves.
In addition, each website includes ongoing search engine optimization and
marketing and physician developed patient education that is written in
lay-friendly terms, complete with illustrations, video with 3D animations and
hundreds of pages of written content that is plugged into the website and takes
on its appearance. All of this is made available to doctors for a single
monthly fee, making it easy and affordable to have a strong web presence. In
just two years, iHealthSpot has built websites and has developed patient
education in 30 different medical specialties.
The company has won four consecutive “www Health Awards” for excellence in
online patient education, two eHealthcare Leadership awards for its e-business
tools and a 2009 STEVIE in the Interactive Multimedia category for its
“Orthopedic Patient Education”. In addition the company was voted one of the Top
25 Web Development companies in South Florida by the South Florida Business
Journal. The company continues to experience rapid growth even in the face of
tough economic times and employs a growing team of 30 professionals in its Ft.
As the need for online marketing tools expands, iHealthSpot has introduced new
features to enhance the user experience on physician websites. These include
search functions on every website, a “share” feature allowing for viral
marketing, flash photo galleries, blogs, message boards, video players, email
capture, online newsletters and RSS feeds. iHealthSpot also provides Pay Per
Click advertising services and Social Media development for applications such as
Facebook and Twitter. iHealthSpot has become a leading all Interactive service
provider enhancing the doctor patient relationship and allowing for more
effective communication and better quality of care. iHealthSpot is dedicated
solely to the busy medical practice and has truly carved a niche in this growing
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
Provide a brief biography of the person or persons who lead the nominated company (up to 100 words):
Mary Hall has more than 20 years of operational, marketing, and general
management expertise, with ten years specifically in the media and Internet new
media sectors. Ms. Hall is the founder and Chief Executive Officer of
iHealthSpot, and is responsible for coordinating the activities and the
strategic planning of the company, and for Marketing and PR. Ms. Hall has
intimate knowledge of the healthcare industry and is dedicated to offering
physicians an affordable way to market online and is passionate about developing
tools for streamlining practice operations and bridging the gap for online
interaction between doctor and patient.
During her career Ms. Hall was the Vice President of Operations for Hollywood
Media Cop., a publicly held company whose focus is on online entertainment
media. During her tenure with Hollywood Media Corp., she was responsible for the
operation and development of the company’s consumer product brands including
three major web sites providing online ticketing services and entertainment
editorial content and e-commerce.