Company: How Many Elephants, Alresford, Hampshire, UK
Company Description: How Many Elephants is an innovative, design-led charity educating a global audience about the devastating impacts of the African elephant ivory trade and raising vital funds for front-line rangers. How Many Elephants is a UK registered charity: 1186238
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Female Thought Leader of the Year - Government or Non-Profit
 Nomination Title: Holly Budge
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 199 words used.
Holly Budge will inspire you to think big and dream bigger. As an adventurer, an Everest summiteer and the first woman to skydive Everest, she is described as “one of the most accomplished female adventurers” of her time. As the founder and leader of international NGO, ‘How Many Elephants’ and World Female Ranger Week, Holly’s work has been praised by Sir David Attenborough. As a keynote speaker on mindset and resilience, HRH Prince Edward describes her as “down-to-earth, funny and incredibly inspiring”.
She doesn’t stop there. Holly has raised > £450,000 for environmental and social projects. Holly’s passion and purpose are driving forward her innovative, design-led, NGO, How Many Elephants, to educate a worldwide audience about the devastating impacts of the African Elephant ivory trade. Few people know that 96 elephants are poached daily for their ivory; at this rate, they’ll be extinct within a decade. Holly’s design-led approach to visualising data in a non-gory and non-political way has proven highly successful in engagement and impact. Her global travelling exhibition displays 35,000 elephant silhouettes to show the annual poaching rate in Africa. Holly is passionate about raising awareness and funds for female rangers on the front line.
- Outline the nominee's thought leadership achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 243 words used.
Holly Budge launched the inaugural World Female Ranger Week (WFRW) on June 23-30 2022 to amplify the voices and impact of female wildlife rangers on a global stage - Real Women, Real Stories, Real Impact.
Building on Holly’s successful launch of World Female Ranger Day last year, reaching over 366 million viewers worldwide, she recognised one day wasn't enough to cover the many inspirational stories of female rangers. Holly subsequently launched WFRW this year and brought onboard a headline sponsor, The Globe Foundation.
Holly organised a week of online and live events, including a launch event at Experience Africa, a travel trade show in London, where she delivered the opening keynote talk on the importance of cross-sector collaboration between conservation NGOs and tourism companies.
The inspiration behind WFRW came through the time Holly has spent patrolling with multiple ranger teams across Africa. She’s seen first-hand how these bold women are impacting lives, protecting wildlife, uplifting communities and empowering other women. But they need allies.
Why is the focus on women? As champions of wildlife conservation, role models, educators and as beacons of hope, female rangers are not only transforming attitudes towards the role of women around the world, they are showing the capabilities and success of females in traditionally male roles. With women being naturally good communicators, protectors and investing their earned income in their families, Holly firmly believes bringing gender equality into the ranger workforce will enhance community conservation efforts and relationships.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 246 words used.
World Female Ranger Week brought together female rangers to tell their stories on a global stage to raise awareness and funding. Live media interviews took place on BBC Woman’s Hour, Times Radio and News Central TV to mention a few.
During WFRW, £25,000 was raised through donations. Ranger teams set up bespoke fundraising pages to directly channel funds. Businesses and individuals set up fundraising pages to create grant funding. A new patrol vehicle has been purchased for the Black Mamba Rangers in South Africa.
Through primary research, Holly has identified >4500 female rangers in 18 African countries so far, and >5500 female rangers around the world. With just 11% of the global ranger workforce being female, there is still a significant gender imbalance in environmental conservation. Holly is collating gender-specific data about female rangers, including challenges they face and the equipment they lack, enabling her to identify their needs and find tangible solutions to help alleviate the challenges many face. This includes ill-fitting equipment, limited access to personal hygiene products and/or sexual harassment and discrimination at work. As a thought leader, Holly is seeking out long-term strategic partnerships to increase the impact of female rangers globally by:
- increasing ‘boots on the ground’ through training and employment
- strengthening the support of existing female and mixed ranger teams by building effective policies at management level to overcome known challenges
- encourage greater gender diversity in ranger teams
- support conservation-focused educational programmes in local communities
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 248 words used.
The media coverage and reach for WFRW is global.
WEBSITES:
www.hollybudge.com
www.worldfemalerangerweek.org
www.howmanyelephants.org
PROMOS:
Holly Budge
World Female Ranger Week
How Many Elephants
PRESS:
Woman's Hour Interview (3.7M weekly listeners)
Times Radio Interview
News Central TV
BBC Wildlife Magazine (240,000 monthly)
Wanderlust Magazine (100,000 monthly)
BBC Radio Oxford
BBC Radio Solent
OTHER:
Wikipedia
Blog: New Vehicle for the Black Mambas
TESTIMONIALS:
“World Female Ranger Week has taken the world by storm. Thanks, Holly, for your hard work getting this off the ground and creating a global platform for female rangers to be recognized for their sterling work". Craig Spencer. Black Mambas APU.
“Gender equity in the conservation arena is such an important and prevalent topic. There is still much work to do but World Female Ranger Week plays a key role in raising awareness of the work of female rangers and women in conversation in the broader picture. Thanks to Holly Budge for bringing this to the fore.” Dr Gladys Kalema-Zikusoka. Conservation Through Public Health.
"World Female Ranger Week gives recognition and voice to both the courage and outstanding conservation work undertaken by female rangers. Proof that gender equality knows no bounds. I’m proud to be an Ambassador and help champion these incredible women. Well done Holly, a huge achievement." Fiona Jeffery OBE. Just A Drop.
“Holly Budge is doing a great job at highlighting the gender gap in the field of conservation.” Chris Mears. ATTA
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