ClearPeople - a B2B brochure site for digital services

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: ClearPeople
Company Description:ClearPeople is a full service digital marketing and technical services consultancy founded in 2003 by Katya Linossi and Gabriel Karawani.Headquartered in London, a team of over 50 "bright, expert and human" digital experts work with our clients to achieve business transformation through technology, helping them become more effective and gain competitive advantage.
Nomination Category:Media Awards Categories
Nomination Sub Category:Website or Blog of the Year

Nomination Title: ClearPeople - a B2B brochure site for digital services

When was this website first published? The redesigned website was launched in August 2014

Briefly describe the purpose of the nominated web site and its impact and results to date (up to 125 words):

ClearPeople underwent a rebrand in mid-2014 and needed a refreshed website to reflect this and also:

• Act as a lead generation tool
• Position ClearPeople as a thought leader through an engaging blog
• Encourage people to contact them through clear calls to action
• Have a clear and simple user journey and navigation structure

Since launch, site traffic has increased by 44%. Leads generated directly from the website have doubled. Users have commented on the improved intuitive information architecture and bright, quirky design which is unusual for a B2B technology company. The enhanced design and tailored content has enabled ClearPeople to provide more relevant communications to their audience, which has meant that overall time to find appropriate content has decreased and improved overall user engagement.

List the names and titles of the people who are involved in creating and maintaining the nominated web site:

  1. Katya Linossi, Managing Director
  2. Wes Hogg, Creative & Strategy Director
  3. Ricky Wallace, Marketing Manager
  4. Diane Roberts and Ester Latorre, UX Designers
  5. Mercedes Amoros, Technical Developer
  6. Ian Jackson, UX Developer