Company: Brandless, Lindon, UT
Company Description: Brandless, one of the world's fastest-growing omnichannel commerce platforms, drives community-led innovation and validation by making It easier for people to take care of themselves, their families and the planet. Focusing on collaboration over control, quality over packaging and people over promotion, Brandless leads a movement that believes making better choices should be simple and easy.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Female Thought Leader of the Year - Consumer Products
 Nomination Title: Cydni Tetro
- Briefly describe the nominated individual: history and past performance (up to 200 words)
Total 152 words used.
Cydni Tetro leads a storied career filled with founding and selling companies and raising money. In December 2020, Cydni joined Brandless as the new CEO and led a record-breaking raise of $118M — the most capital raised by a female CEO in the history of Silicon Slopes. She has grown companies, teams, CX and growth strategies and go-to-market strategies for companies across the retail and technology industries. Her career is founded upon the importance of creating experiences through technology, storytelling and product innovation. Cydni is a growth leader and a recognized innovator of experience. She has been recognized as Woman of the Year, Top 10 Coolest Entrepreneurs, and Contributor of the Year. She currently sits on the board of SelectHealth, Intermountain Healthcare, Scale Smarter and the Governor’s Economic Forum. Aligned with her work as an advocate for equity in the workplace, Cydni is the President of the non-profit organization Women Tech Council.
- Outline the nominee's thought leadership achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 136 words used.
Cydni Tetro continues to shatter ceilings and reframe societal bias against women. In December 2020, with only 8 short months as CEO of Brandless, Cydni led a record-breaking fundraise of $118M—one of the largest funding rounds led by a female CEO in the history of Silicon Slopes. She has since led the company on an aggressive acquisition strategy–aggregating like-minded, mission-driven brands—that has already reaped 6700% company growth.
In addition, Tetro heads the development of a revolutionary social-selling platform built for all people regardless of their social following. The platform, called Influence-as-a-Service (IaaS), encourages community, maximizes access to better-for-you products, increases brand awareness and generates sales. IaaS democratizes access to better-for-you products and evens the access to influencer opportunities by negating the number of followers required to become a force for good within personal circles of influence.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 221 words used.
Cydni’s tenacity not only propels companies like Brandless forward, but allows her to reach beyond the workplace. Cydni is an inspired leader who’s passion and proactivity catches like wildfire. Under Cydni’s leadership, Brandless launched the B.More program to give employees the opportunity to get involved and give back to programs, causes and communities.
Cydni drives change in everything from inclusion and community engagement to public policy. As President of Women Tech Council (WTC), Cydni dedicates countless hours to advance women in tech at every stage of the economic pipeline. Now, after leading a record breaking capital raise as a female CEO, Tetro is blazing the trail for women in tech and business. This, above all else, is critically important to the women entering the workforce in an ecosystem such as Utah’s—a state which consistently ranks last in terms of women’s equity.
In all she does, Cydni Tetro expands industry boundaries to be more inclusive by sparking conversations and creating opportunities for women to step into previously male-dominated industries and roles. She inspires communities to be greater neighbors by leading philanthropic efforts that give more, give back and give better. Her work has impacted and accelerated hundreds of thousands of people at all career stages and fields, from high school girls discovering their passion, to entrepreneurs working to save the planet.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 34 words used.
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