Company: Bombshell Productions, Fort Lauderdale, FL, USA
Company Description: Bombshell Productions is a full-service experiential marketing company based in Broward County that is best known for helping clients transform a thought in to an unforgettable event experience.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Most Innovative Company of the Year – 10 or Less Employees

Nomination Title: Bombshell Productions

Describe for the judges the innovations and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):

In 2013, with just a sketch pad of an idea from their client, they created Metamorphosis, an opulent, transcendent space that would cause passersby to be mesmerized by the beckoning lights and artistic creations within. The Metamorphosis project was for Design Miami, as part of a showcase featuring furnishings designed by Maria Pergay for Fendi, and the space to be transformed was inside a large, enclosed, air-conditioned tent, next to the Miami Beach Convention Center.

The Result: More than 32,000 visitors were treated to the Fendi showcase, a visually inviting display of light, design and luxury. A feat of creativity, efficiency and sheer engineering genius, the Fendi project became more than a large feather in Bombshell Production’s hat; it became an industry award-winner.

The Challenge: Red Bull presented a series of wacky, zany, destructible, eye-catching and totally memorable challenges to the Bombshell Productions team.
The Projects:

• MXT Flying Cans
Red Bull gives you wings, right? Well, how about wings for your ride? Red Bull approached Bombshell to create a promotional concept, designed to increase awareness of their annual Flugtag event by giving wings to their MXT vehicles, literally. The crew commissioned local artist Nicholas Nehaniv for the dynamic can shape and wings, then produced the cans for safety, security and durability. Attached to the trailer hitch, the flying can seemed to be a true accelerant, exploding out of the back of the MXT vehicle. The concept was so cool that we recreated it for a second vehicle, this time with the Atlanta Falcons logo as inspiration. The Flying Cans swooped through the streets from April 4-September 21, 2013.

• Bloomin’ Onion Flugtag
Take an iconic menu item and turn into a life-size, manned structure that will break apart upon hitting the water at high speeds. At the internationally held Flugtags, Red Bull celebrates life’s daredevils by launching them into the air and water in contraptions that demand imagination. Bombshell was commissioned to build a giant Bloomin’ Onion as a flugtag craft for Outback Steakhouse. The end product was showcased for its incredible design and detail at Red Bull Flugtag Miami.

• Kangaroo Express “Salute Our Troops” Model Plane Campaign
Kangaroo Express had a multi-faceted request that had to be fulfilled with one dynamic conceptual design. 1) The client wanted to recognize its charitable partner, Salute Our Troops, with an exciting campaign that was interactive and completely unique. 2) Kangaroo Express requested that Bombshell Production build a 1:24 scale version of the WWII Waco Aircraft Company GCA-4A US Army Glider. The model was an authentic military and historical representation with specialized design features. 3) And finally the model, which had a wingspan of 47 inches, had to travel. It would be the featured attraction for a tour of Kangaroo Express stores throughout Florida and Alabama to build awareness for the Red Bull flugtag and Salute Our Troops.

The Result:
In 2013, the MXT flying cans project earned Bombshell Productions industry accolades with a Silver ADDY® Award, also known as the American Advertising Awards presented by American Advertising Federation, in regional and local competitive categories. The Bloomin’ Onion Flugtag and Kangaroo Express “Salute Our Troops” Gliders won Silver ADDYs.

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Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):

Meredith Lasher, president & CEO, possesses a unique combination of skills and experience that make her the perfect fuse and muse to her team’s explosive creativity. She has led the experiential marketing team from their downtown Fort Lauderdale offices since 2011.

During that time, her close-knit staff of designers, producers, craftsmen and engineers has worked with international clients, such as Fendi, RedBull, and Harry Winston, creating environments that uniquely showcase their brands.

In a short span of time, the team has been recognized by the industry for their one-of-a-kind marketing experiences with four Silver Addy® Awards, also known as the American Advertising Awards presented by the American Advertising Federation.

It was her enduring love of live event productions that inspired her to create Bombshell Productions.

Choose one (even if both apply):

At least 50% of the shares in this company are owned by women.