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Web Advanced

ABA11 Winner / How to Enter

Company: Web Advanced, Irvine, CA
Company Description: Web Advanced is a full-service digital agency that specializes in building effective brands and enabling organizations to grow online. Our heritage in user centered design and software development is combined with a "business minded approach" which has made it possible for Web Advanced to deliver no-compromise, digital experiences that generate demand and loyalty for our client's brands.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Non-Profit Organizations

Nomination Title: University of California, Riverside - Promise Campaign Web Site

    When was this site or blog first published?


    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        UC, Riverside faced a major challenge in trying to upgrade their outdated brand
image to one that was reflective of the innovative research being carried on
within the school and their distinguished faculty.

        To change and enhance perceptions of the UCR brand, we coupled innovative
photography and  interactive elements to increase visual impact that personified
the essence of their brand.  Also, we presented the pillars of UCR's research in
a way that broke from conventional, academic approaches. This was accomplished
through interactive navigation and storytelling that brought the human element
by talking about the scientists performing this work.

    List the appropriate creative and production credits for this entry:

Andrew McLendon, Chief Creative Officer, Web Advanced
Adam Bonner, Chief Technology Officer, Web Advanced
Jonathan Orosco, Senior Project Manager, Web Advanced
Mike Mata, CEO, Web Advanced
Jon Masciana, Director of Web Development, UC Riverside
Margene Mastin-Schepps, Director of Marketing, UC Riverside