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Wasp Barcode Technologies

ABA11 Winner / How to Enter

Company: Wasp Barcode Technologies, Plano, TX
Entry Submitted By: BLASTmedia
Company Description: Wasp Barcode Technologies provides data capture and tracking solutions designed for small business. Products include: inventory control, asset tracking, time and attendance, barcode scanners, barcode printers, and point of sale (POS) solutions. Wasp products help small business owners manage their companies more efficiently with improved productivity and profitability.
Nomination Category: Video Awards Categories
Nomination Sub Category: P.R.: Technology

Nomination Title: Wasp MobileAsset: Paladin Video Testimonial

    The date on which this nominated production was first distributed or otherwise made public:

        September 10, 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

        Objectives

        The objectives of this testimonial video are as follows:
1.Improve prospect engagement, measured by average time on site and bounce
rate
2.Generate incremental new leads and drive prospects to live demonstrations

        Results

        On average, users spend 39% more time on landing pages with the Paladin customer
video than on pages without the video. The bounce rate on these landing pages is
48% lower than on landing pages without the video.  The video has averaged more
than 3,500 views per month, contributing to a 121% increase in leads for Wasp
MobileAsset software and including requests for live software demonstrations.

        URL: http://www.youtube.com/watch?v=HJOp78PcLf8

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Name & Title:  Brian Sutter, Director of Marketing, Wasp Barcode Technologies
Name & Title:  Jeremy Vest, Graphic Designer, Wasp Barcode Technologies
Name & Title:  Ed Black, Executive Producer at Imagination Harbor Media Group