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Wakefly, Inc

ABA11 Winner / How to Enter

Company: Wakefly, Inc., Westborough, MA
Company Description: Wakefly is an award winning web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Electronics

Nomination Title: Wakefly: Redesign of Smiths Interconnect Website

    When was this site or blog first published?

        q4 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:
Wakefly rebuilt and redesigned the website for Smiths Interconnect (the parent
company), and many of its subsidiaries. The company now has a consistent brand
across the entire company, and a robust CMS that enables marketing people to
easily update any of the sites. In addition, Wakefly engaged in organic and paid
search. The subsidiary sites that we redesigned include:
1. The Protection Technology Group ( combined three of
its websites (, and into one site
( with one uniform company wide brand. The old site was also
difficult to maintain. For example, all product information, which was the
majority of the site, was contained in multiple Excel spreadsheets. Furthermore,
marketing always had to ask IT to make changes (IT bottleneck). There was a
significant time investment to create landing pages for marketing campaigns.
Finally, there was a lack of workflows to approve content prior to go live.
2. EMC-Florida RF Labs (
3. Hypertronics (

    List the appropriate creative and production credits for this entry:

        Tim Hawkins: Creative Director
Linda Johnson