Company: Videology Inc., Baltimore, MD
Entry Submitted By: Eastwick Communications
Company Description: Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best
Nomination Category: Company / Organization Categories
Nomination Sub Category: Most Innovative Tech Company of the Year - Up to 2,500 Employees

Nomination Title: Videology Inc.

1. Tell the story about what this nominated organization achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Globably, television advertising is a $200 billion industry. Videology sees it as a $200 billion opportunity.

Why?

Nowadays, modern consumers are viewing video content on many devices beyond the traditional television set in the living room, be it online, or on their smartphones and tablets. As a result, the world of screens and devices is growing increasingly complex, changing the definition of what is considered television and leaving advertisers and agencies struggling to make sense of how to best manage and optimize ad campaigns across both traditional (TV) and untraditional channels (online, tablet, mobile) to reach their targeted audiences.

Videology is the world’s largest online advertising platform and last year was the first in the industry to successfully develop a method to help advertisers and media companies buy and sell advertising across all screens. Videology’s TV Amplifier, is a suite of math-driven audience buying tools designed to capitalize on the convergence of TV and video by allowing advertisers to plan and execute holistically across screens to drive smarter results.. . TV Amplifier is powered by a direct integration of Nielsen TV data that alllows true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers can effectively and efficiently plan, buy and measure ad campaigns across linear television and digital video platforms.

Specifically, TV Amplifier allows advertisers to:

• Optimize cross-screen budgets and increase bottom-line reach and efficiency
• Build digital audiences based on TV behaviors
• Access enhanced cross-screen analytics, including GRPs • Optimize premium online video impression allocation across a portfolio of brands
• Plan and buy advanced linear TV Videology’s platform is unique in that it was designed specifically to address the needs of TV-centric, brand advertisers. So unlike other technology platforms in the “programmatic advertising” space, Videology allows advertisers to plan video in a reserved manner, similar to the way TV is bought and sold. (As opposed to real-time bidding technology, where the highest bidder of the moment wins.)

The strength of our technology, based on portfolio optimization and allocation math, means that we can guarantee audiences, marketing objectives, rates and volumes to advertisers, up to 18 months out. Combined with our market-leading ROI tools, we provide our clients with a clear differentiated position in the marketplace.

Current Videology clients include ad agency holding giants like Publicis, Omnicom Group and WPP. The company is active in 25 countries worldwide, reaching 97% of the total Internet population and garnering access to over 40 billion TV and video impressions monthly.

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Provide a brief (up to 125 words) biography about the leader of this nominated organization:

Throughout his career, Scott Ferber has utilized mathematics and information technology to build profitable businesses and products. As Chairman and CEO of Videology, Scott is focused on guiding the company through each new phase of growth, and driving innovation to meet the industry’s latest opportunities. Prior to his work with Videology, Scott most notably co-founded Advertising.com– the world’s leading performance-based digital advertising network – he sold the company to AOL for an estimated $495 million in 2004. As a pioneer in the digital advertising industry, Scott is committed to developing smart solutions to meet the needs of the world’s largest marketers and media agencies, with a focus on international expansion that has resulted in Videology offices in 25 locations across the globe.