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Company: VideoEgg
Entry Submitted By: Blanc & Otus
Company Description: Since its launch in 2005, VideoEgg has been at the forefront of advertising innovation, launching multiple new market-leading ad technologies and programs. VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry.
Nomination Category: Company Categories
Nomination Sub Category: Best New Company

Nomination Title: VideoEgg

  • Tell the story about what this nominated company achieved since January 1 2007 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

    In February of 2007, less than two years after the company was founded, 
    VideoEgg announced it was now hosting over three million video files,
    demonstrating it had become the leading video solution for online communities.
    Its video ad network, the EggNetwork, had also grown to include more than 60
    online communities such as AOL, Bebo, hi5, and Tagged, moving to
    become the largest ad network of its kind. By late April, VideoEgg continued to
    demonstrate substantial growth, announcing that the EggNetwork powered 60
    online video campaigns in a three month time span, including campaigns from
    General Motors, Ford, L’Oreal, Puma, ABC, Canon, Electronic Arts, and Nestlé.

    Over the next few months, VideoEgg garnered a number of key industry awards,
    signaling the company’s growth and innovation. VideoEgg was selected by
    AlwaysOn as an OnHollywood 100 Top Private Company, and was named a 2007 Red
    Herring 100 North America Winner, which recognizes the 100 most promising North
    American companies driving the future of technology.

    As the popularity and usage of widgets on Facebook was peaking, VideoEgg began
    enabling Facebook developers to monetize their applications through the newly
    launched Eggnetwork Advertising Platform (EAP) in August 2007. The platform
    allows developers to earn money with the applications they develop for Facebook
    by leveraging the EggNetwork’s international sales team and innovative approach
    to online advertising.

    In September 2007, VideoEgg announced that it had closed its series C round,
    securing $15 million in funding led by Focus Ventures. WPP, August Capital, and
    Maveron also contributed to the round.

    In an effort to foster a dialogue around the open application environments
    associated with social networks, VideoEgg also hosted their first “AppCamp” in
    late October 2007, a one-day event which successfully engaged developers and
    industry insiders in a conversation around monetization and understanding user
    behavior for advertising in social environments.

    Further highlighting the company’s growth and innovation in the online
    advertising space, in December 2007, VideoEgg won the ASPY Award for best new
    business idea in the technology category for their pioneering of the video ad
    overlay and was also named a Red Herring 100 Global winner, the next level of
    distinction of the Red Herring North America 100, previously won in mid-2007.

    By January of 2008, VideoEgg had reached another company milestone. Through
    their Eggnetwork Advertising Platform, VideoEgg had provided $1.5 million to
    leading Facebook application developers, signaling the growing success of
    monetizing social content. Drawn to VideoEgg’s pioneering approach, leading
    application developers such as RockYou, the Social Gaming Network and Renkoo
    garnered a significant portion of revenue generated from ads served through the

    In February of 2008, VideoEgg launched the AdFrames Brand Response Network, an
    industry-leading program that provides advertisers a more measurable way to
    reach highly engaged consumers using video and rich media. AdFrames allows
    advertisers to negotiate a price for engagement, a more valuable indicator of
    consumer interest than the current CPM model, and is an approach that will help
    reframe the focus of the industry from quantity to quality.

  • List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

  • Provide a brief (up to 100 words) biography about the leader of this nominated company:

    Matt Sanchez helped launch VideoEgg in early 2005 with fellow Yale graduates 
    David Lerman, and Kevin Sladek with the hopes of mastering all aspects of
    online video. Prior to co-founding VideoEgg, Matt was a managing member and
    chief operating officer of MediaLiquid, a production company founded by
    Sanchez, Sladek and Lerman that focused on helping non-profits develop cost-
    effective public service announcements by. He began his entrepreneurial career
    in high school when he founded a computer consulting group. Sanchez holds a
    B.S. in Electrical Engineering and Computer Science from Yale University.