VeriFone, San Jose, CA: Way2ride

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Company: VeriFone, San Jose, CA
Company Description: Founded in 1981, VeriFone is the global leader in secure electronic payment solutions and is present in more than 80 percent of U.S. retailers. VeriFone provides expertise, solutions and services that add value to the point-of-sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets.
Nomination Category: App Categories
Nomination Sub Category: Travel

Nomination Title: Way2ride: An faster, easier way to pay for taxi rides

1. The date on which this nominated app was first distributed or otherwise made public:

Way2ride was first debuted on October 1, 2013.

2. Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:

The ability to quickly get in and out of taxis and pay fares is critical for passengers—especially in major cities that thrive on speed. With the Way2ride mobile payment app from VeriFone, passengers simply get into a cab, tap to pay, and get out. Passengers can easily download Way2ride to their smartphone and select their preferred card and preset tip amount. Receipts are saved in the app for easy access when submitting expense reports.

Way2ride runs on a cloud-based platform that is open to other app providers through open API to allow mobile payments and enhanced vehicle tracking for electronically hailing of trips. Way2ride uses VeriFone’s patented sound-based technology to check passengers into cabs, allowing for secure cloud-based transmission of payment information.

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:


Integral to the creation and development of the Way2ride app are:

Amos Tamam, senior vice president of Taxi Systems for VeriFone;
Jason Gross, vice president of Marketing and Strategy for VeriFone;
Senthil Kumren, vice president of Engineering for VeriFone; and
Alexander Gelf, director of Engineering for VeriFone.

VeriFone also credits the New York City Taxi and Limousine Commission (TLC) for its support in debuting Way2ride in NYC cabs.