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USANA Health Sciences, Inc.

ABA11 Winner / How to Enter

Company: USANA Health Sciences, Inc,. West Valley, UT
Company Description: USANA Health Sciences develops and provides the highest quality, science-based health products, distributed internationally through network marketing, creating a rewarding, financial opportunity for our independent Associates and shareholders. Founded in 1992, USANA helps improve the lives of thousands of people around the world by helping them achieve true health and financial stability.
Nomination Category: New Product Awards & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Media & Entertainment

Nomination Title: USANA Health Sciences, Inc., Health and Freedom Solution DVD

    Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

        USANA unveiled the Health & Freedom Solution at the 2010 International
Convention in Salt Lake City—a two-year project and complete overhaul of the old
flipchart—and Associates went wild! Lines were literally forming to get their
revamped free Solution DVD. This exceptional presentation piece is designed to
be used with a live presenter, interacting directly with an audience.

        The Health and Freedom Solution DVD is a tool developed for Associates to help
increase their enrollments and take their business to the next level. It’s an
easy and effective way to present USANA and help Associates find a simple path
to the success they’ve been searching for.

        The Health and Freedom Solution is not just a DVD. It is an interactive way to
engage with potential prospects, and outlines the new Professional,
Entrepreneur, and Business Enrollment Packs available to new Associates.

        With the Health and Freedom Solution, Associates have a powerful, innovative DVD
presentation that is designed to be the easiest and most effective way to
increase their enrollments and share the USANA vision. Associates are encouraged
to use the Health and Freedom Solution as they take their next step towards success.

        One of many ways in which USANA Associates are successful is being knowledgeable
in many different aspects about the company. This includes keeping current on
new product launches, knowing exciting and relevant news stories, and being
familiar with current awards won by the company. However, sometimes knowing
everything isn’t enough. Potential prospects like visuals and feel more
comfortable when they can see for themselves what the company is all about. The
Health and Freedom Solution provides answers for both the viewers and the
Associate without being redundant or confusing.

        The Health and Freedom Solution is broken down into easy to follow sections with
frequent stops, which allow the person(s) watching to ask any questions they
have about what they just watched during those breaks. During the pauses in the
presentation, the presenter is encouraged to share personal experiences from the
field to better connect with the audience. The Health and Freedom Solution DVD
also provides the Associate bulleted cue cards to help them through any part of
the presentation where they do not feel comfortable.

        Many thanks have been given to USANA employees for creating such a fun and
interactive way to engage potential prospects. There is also an on-line tool on
USANAtoday.com that USANA Associates can link onto if for any reason they left
their Health and Freedom Solution DVD at home. What’s more, an iPhone and iPad
app has also been launched to, again, assist in any inconvenient situation an
Associate may find themselves in. USANA wants to make this tool available to
anyone, anytime and any place.

 

    List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

        http://blogusana.blogspot.com/2010/08/star-studded-day-at-usanas.html
http://www.whatsupusana.com/2010/08/usana-2010-convention-celebrities.html
http://www.whatsupusana.com/2010/08/usana-2010-convention-hot-products-cool.html
http://www.whatsupusana.com/2010/09/usana-2010-convention-odd-jobs-with.html

    Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

        Shawn McLelland has worked in the event and entertainment industry for more than
20 years. An award-winning music composer and performer, he’s produced events,
music, and media projects around the world for corporations such as
ChevronTexaco, GUESS, Symantec, Home Depot, and Lafarge, among others.

        As a partner in FMG Productions (now USANA Studios) and president of Media House
Productions, Shawn has worked closely with USANA for the past 10 years.

        Shawn currently serves as USANA’s vice president of media & events, overseeing
USANA Studios and its creative staff in the production of company sales tools,
media productions, and international events.