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UNIFIED Social Operating Platform

 

Gold Stevie Award Winner 2012, Click to Enter The 2013 American Business Awards

Company: UNIFIED, New York, NY
Company Description: UNIFIED is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. UNIFIED’s Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Marketing/Public Relations Solution

Nomination Title: UNIFIED Social Operating Platform

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and performance to date.

Forbes calls the Unified Social Operating Platform "critical innovation in social media".

Previously, marketers who wanted to advertise on social networks had to adhere to labor-intensive processes. Buying on Facebook and Twitter simultaneously was impossible, and marketers needed to maintain spreadsheets for each and every campaign they ran, which required dozens of person hours and left them with no way to measure ROI.

That changed with the UNIFIED Social Operating Platform (SOP), an enterprise marketing technology platform for top global brands and their agencies that need to buy, manage, and measure the results of advertising on Facebook, Twitter, LinkedIn, YouTube, StumbleUpon, or any other social media ecosystem.

The SOP has become standard operating procedure for both the Fortune 500 and leading advertising agencies. Just three months after the product's introduction on January 18, 2012, corporate giants such as Microsoft, advertising agency leaders like Starcom MediaVest and Horizon Media, and disruptors including Randi Zuckerberg's RtoZ Studios have all standardized on the UNIFIED SOP to drive incredible success. Brands have purchased tens of millions in social advertising using the SOP.

The SOP offers centralized workflow and collaboration, automated execution, advanced analytics, and data security and portability in one system of record, streamlining communication, automating critical processes, and empowering professional marketers to measure and quantify viral amplification and holistic ROI of social media campaigns.

Unified’s Social Operating Platform (SOP) brings unprecedented efficiency to a brand marketers’ planning, campaign deployment, earned media measurement, and marketing insights. The SOP allows brands to simply and effectively execute sophisticated paid and owned media campaigns across multiple social ecosystems.

It also improves the planning process by generating real-time social action pricing across multiple channels and automating campaign executions across major social ecosystems including Facebook, Twitter, StumbleUpon, YouTube, LinkedIn and others.

The SOP is an enterprise architected multi-tenant environment that integrates seamlessly into today’s demanding marketing organizations and technology environments. Unified SOP also features the Unified University, an all-encompassing training, continuing education and certification program – complete with access to the industry-leading best practices knowledge base – for brand and agency executives.

The SOP’s proprietary social intelligence layer includes the Social Action Pricing Engine™, Social Action Server™, and Earned Media Action Framework™.

• The world’s first Social Action Pricing Engine algorithmically predicts campaign pricing on a performance social action basis – even when the underlying social ecosystems do not support action pricing models.

• The Social Action Server is a next generation, cloud-based ad server that hosts action- based ad units and consumer experience modules live in the cloud that can be deployed in any social ecosystem. Within these action-based experience modules, marketers can easily create mechanisms to drive digital word-of-mouth actions, thereby generating audience amplification throughout a variety of social ecosystems.

•Marketers can configure campaign goals and viral amplification quantification through a proprietary analytic framework called the Earned Media Action (EMA) Framework. The EMA Framework enables marketers to assign and track true dollar values of social word- of-mouth, brand lift and downstream conversions across all social ecosystems.

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Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Jason Beckerman, chief strategy officer: Prior to co-founding Unified, Jason was co-founder and CEO of Social Suitcase, an innovator in the brand engagement space that was acquired by Connexus. He has held executive roles at a number of social media companies, including his tenure as co-founder and CEO of Teach The People, a Facebook Fund Grant Company and a TechCrunch 40 Finalist. Jason's experience also extends to financial services and enterprise software, including positions at Merrill Lynch, Siebel, and Salesforce.com. At Salesforce.com he managed the release process for the largest cloud computing CRM rollout at the time.